December 17, 2025

Top iHeart shows sign with Netflix

4 minutes

Sponsored by Magellan AI. Boll & Branch stepped beyond their core audience and saw returns climb. See how they scaled with Magellan AI

Netflix and iHeartMedia have announced an exclusive video partnership for top iHeartPodcasts. iHeart continues to retain audio-only rights and distribution; but the 14 announced shows will be removed from YouTube.

Some of the shows that are not part of the deal include On Purpose with Jay Shetty with 16mn views over the past 30 days, but which isn't headed to Netflix. Nor is Club Shay Shay (20mn), Drink Champs (2.2mn), or Las Culturistas (3mn). One of iHeart's biggest shows is also obviously missing: Stuff You Should Know doesn't currently make video versions of its podcast. (There are more shows to be announced though.)

How big is Netflix? In 2023, Podnews built a tool using Netflix's own data to help compare the size of Netflix shows to podcasts; our own Podnews Weekly Review is bigger than 1-in-5 of all the shows on Netflix, despite only getting 26,500 downloads a month.

Good news from the UK: after a lobbying campaign by AudioUK, the UK Government has granted a seat on the Creative Industries Council to podcasting and audio, representing a significant recognition of the creative, cultural and economic value of podcasting and audio. It will allow the industry to engage directly with policymakers.

The BBC's future funding model from 2028 is the subject of a green paper and public consultation from the UK government. (In the UK, "green papers" propose policy ideas for discussion and consultation). Radiocentre, the UK commercial radio trade body, has suggested that ad funding should be ruled-out; earlier this year, after considerable industry pressure, the BBC abandoned plans to place ads in its podcasts in the UK.

The BBC currently earns most of its funding from a $233 "licence fee" directly from UK households - which raises $5bn per year. This week, US President Donald Trump announced plans to sue the BBC for $10bn for a misleading edit of a speech in a TV program which did not air in the US.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.
Free Tap-to-Share Podcast Beacon for Podfest — Headed to Podfest? Get a free event-use Podcast Beacon to instantly share your show with one tap. Try it at Podfest, then share feedback or a post to upgrade to a permanent Conntap device—free!

Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, The Podglomerate, Cloud10, Cohost, Podscribe, PAVE Studios, Magid, audioBoom, SALT, Steve Lack: Audio, RedCircle, Resound, Audiohook, Simplecast, Companion Arts, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Podpage websites, We Edit Podcasts, Disctopia, Knucklehead Media Group, Evergreen Podcasts

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Storyboard, The Podcast Haven, PodAnalyst, Compliance Podcast Network, SoundStack, Castbox, Red Seat Ventures, Gilded Audio, PodVault, Podium , Gumball, POW PR, Ask Ralph Christian Finance, Huberman Lab, Frequency, ARN's iHeartPodcast Network Aust, Truefans, Tink Media, Jonekiri, Ausha, Voxtopica, The Roost, Beamly, Message Heard, Health Podcast Network, Sonic Influencer Marketing, Jam Street Media, Optimal Living Daily, Zvook, Diversion Podcasts, Oxford Road, Blubrry, Rephonic, Ossa Collective, Podcast Taxi, Transistor, Heartcast Media50, Double Elvis Productions, Castos, Wondery, Rhapsody Voices, Lemonada Media, Headliner, matchmaker.fm, Ad Results Media, Podcast Partnership, StreamGuys, Hear.Here.Singapore, Content10x, She Podcasts, Cleanfeed, Revolver Podcasts, Lower Street, Adopter Media, Podcast Movement, Podigy, School of Podcasting, Sonix, Edison Research, Signal Hill Insights

Our supporters pay for Podnews, so everyone can read it. Join them today.

...more

View all episodes

By Podnews LLC

4.3