In episode 168 of Total Retail Talks, Felipe Araujo, senior director of e-commerce, Diane von Furstenberg (DVF), discusses how the global fashion brand is employing "commerce content" to drive to customer engagement and sales. Araujo addresses how DVF is using third-party content sources (e.g., articles in fashion magazines) as a tool to increase site traffic…

In this special episode of Total Retail Talks, recorded at last month's Total Retail Tech conference, Guido Campello, CEO of Cosabella, gives a presentation on how the luxury lingerie brand is using artificial intelligence (AI) across its organization, from marketing (e.g., email automation) to website optimization (e.g., A/B testing) to product personalization.

In episode 167 of Total Retail Talks, Danielle DiMaiolo Rendini, senior director of project management at Barneys New York, discusses how the luxury retailer's in-store experience has changed over the last few years. Rendini offers insights on how in-store technology has helped the legacy retailer compete in this new age of retail, why omnichannel experience…

In episode 166 of Total Retail Talks, Sapna Parikh, executive director of digital and e-commerce at beauty and skincare brand Clarins, discusses the changing digital landscape in luxury beauty. Parikh shares how she built two startups, why interactive in-store technology is changing the way we purchase beauty products, and offers advice to other retailers on how…

In episode 165 of Total Retail Talks, Sarah Sheldon, director of e-commerce at Rebecca Minkoff, discusses the reasons behind the luxury fashion brand's incredible growth over the last few years. Sheldon offers details on how Rebecca Minkoff is creating customer engagement with new technologies, such as introducing the see-now-buy-now model, interactive mirrors to improve the in-store…

In episode 164 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago earlier this year, Julie Roy, vice president, CRM, digital and marketing analytics, DSW, discusses the relaunch of the footwear retailer's loyalty program, including how the new program differs from its previous version as well as the internal data challenges…

In episode 163 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Kent Zimmerman, vice president of digital at Shoe Carnival, discusses how the family footwear retailer is using customer data to personalize marketing communications, particularly email, helping to drive conversions and, ultimately, loyalty.

In episode 162 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Kate O'Shaughnessy Jung, director of loyalty, mobile and partnerships, and Tony Zubek, manager, credit, loyalty and mobile, both of Express, discuss how the fashion retailer has revamped its loyalty program though the use of customer data.

In episode 161 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Scott Emmons, head of innovation lab, Neiman Marcus, details how the upscale department store chain is leveraging technology across sales channels to improve customers’ experiences, ultimately resulting in increased loyalty to the brand.

In episode 160 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Jonathan Wardman, vice president, customer platforms, and Danelle Williams, senior director, global loyalty platform, both of Hilton Worldwide, discuss the hotel chain's loyalty program, Hilton Honors, and how data and technology are being used to future-proof its continued…