In episode 149 of Total Retail Talks, Kerry Gibson-Morris, vice president, merchandising, zulily, discusses the merchandising tactics the online retailer of apparel, home goods and other products uses to target specific customer segments, and millennials in particular. In addition to detailing zulily's strategy, Gibson-Morris shares her advice for other retailers looking to optimize their merchandising…

In episode 148 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Sid Gupta, founder, president and CEO of Lolli and Pops. Gupta discusses why Lolli and Pops is different from other candy shops, what experiential retail means to the brand, how it's using technology as a competitive advantage, among other topics.

In episode 147 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Alyssa Steele, vice president of merchandising at eBay. Steele discusses eBay's transformation over the years, and how merchandising fits into the online retailer's future. Specifically, Steele addresses how eBay is leveraging artificial intelligence to power its image search technology, which is helping…

In episode 146 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Heidi Dorosin, chief marketing officer at Madison Reed, a professional hair coloring and care subscription service. Listen in as Dorosin discusses Madison Reed's business model and strategy, customer acquisition tactics, and leadership advice. This episode was recorded at this year's Total Retail…

In episode 145 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Sharon Leite, managing director, North America, Godiva Chocolatier. LIsten in as Leite discusses her career path, leadership style and what's next for Godiva, all recorded live at this year's Total Retail Roundtable in New York City.

In this special edition of Total Retail Talks, David Cost, vice president of e-commerce and digital marketing at Rainbow Shops, shares how the women's apparel retailer has used SMS to grow its audience and generate customer loyalty. Cost was a speaker on Total Retail's recent webinar, The Roles of SMS and Email in an Omnichannel…

In episode 143 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Rachel Ulman, president and COO of GREATS, a premium sneaker brand. Listen in as they discuss disruption in retail, hiring best practices and more, all recorded live at this year's Total Retail Talks roundtable in New York City.

In episode 142 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Neel Madhvani, head of B2B and spirits at Boxed, the online, membership-free wholesale retailer that offers direct delivery of bulk-sized packages. The interview covers a wide range of topics, including Boxed's B-to-B strategy; best practices and advice for retailers interested in adding a B-to-B channel;…

In episode 141 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Rachel Blumenthal, founder and CEO of Rockets of Awesome. The interview covers a wide range of topics, from subscription commerce to the brand growth's strategy and much more. This episode was recorded live at our Total Retail Roundtable in New York City…

In episode 140 of Total Retail Talks, Anthoula Madden, chief digital officer of pladis Global, parent company of Godiva, discusses how the gourmet chocolate brand is using technology to help it become more customer-centric, particularly in regards to personalizing marketing campaigns. Madden also shares her advice for other retailers working to become truly customer-centric organizations.