In Part 2 of this engaging conversation with content marketing expert Andy Crestodina, we dive deeper into the evolving world of SEO, AI's growing role in content creation, and the power of collaboration. 

Andy shares insights on balancing human judgment with AI tools like Surfer SEO, creating successful local events, and leveraging original research to differentiate your brand. 

Whether you're a solo marketer, business owner, or content strategist, this episode is packed with actionable wisdom and fresh perspectives.

🧠 Key Takeaways:

• SEO as a Strategy, Not a Rulebook: SEO Tools offer suggestions, but human content strategy still rules.
• Original Research Wins: Brands should publish new, unique data yearly to stand out and build authority.
• AI in Moderation: Over-reliance on AI for full article generation often leads to lower performance; balance is key.
• Full Funnel Focus: SEO brings traffic, but converting that traffic requires UX, strategy, and storytelling.

🔥 Episode Highlights:

• "SEO is like a sailboat—AI and tools are the wind, but you decide where to go." – Andy Crestodina

🎯 Listener Action Items:

1. Incorporate Original Research: Publish one unique study or stat annually to elevate your brand authority.
2. Use AI as a Collaborator, Not a Crutch: Let SEO tools inform—not dictate—your strategy.
3. Host Micro-Events or Meetups: Start small, specific, and curated events to build your professional community.
4. Audit Your Content for Novelty: Avoid duplicating mainstream ideas; create content that adds something new.
5. Focus on UX & Funnel Completion: Don't just optimize for clicks—optimize for conversion and memorability.

Connect With Andy:

Linkedin

Orbit Media Blog

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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