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A natural storyteller.

When your family has been in the automotive industry for decades, you’ve seen some things and have some story. Rick Ricart joins the guys to talk about his family’s legacy, how cars and driving are cool again, and NIL deals with Ohio State football. Plus he tells some great stories from his time in the automotive industry.

What we talk about in this episode:
0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

5:20 Ricart Automotive has always learned into troublemaking, from when Rick’s grandfather and founder of the company was called an instigator by Automotive New in 1961 to how Rick’s father would write jingles based off of popular songs in the ‘80s and run them as ads until they received a cease and desist letter.

6:46 Rick realized he wanted to be a car dealer when he worked for his dad selling cars one summer during college. That began his journey to where he is today.

12:35 Many people know Rick’s uncle, Rhett Ricart, who was chairman of NADA in 2020. Rick shares an Uncle Rhett story about borrowing one of his cars.

24:15 The NIL (name, image, likeness) rules for college athletes are something that Ricart Automotive takes part in. Rick talks about early adoption and how they saw marketing returns because of that.

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Connect with Rick Ricart on LinkedIn

⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

We have a daily email!

https://www.asotu.com

✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

🎧 Like and follow our other podcasts:

1. Automotive State of the Union
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