Jake Herron’s life has completely transformed since we last spoke with him two years ago. And his dream is coming true. Jake and his partner Emma recently shifted from Central Otago to Matakana. From scratch, they’re creating and managing a 300ha ‘gate to plate’ farm.

When it comes to taking on farming regeneratively, Jake emphasises the essential balance of managing your expectations whilst holding onto your enthusiasm.

He also warns to not attach your ego to the word ‘regenerative’. We’re all just farmers and we need to stop pitching ourselves against each other. Because to heal our people, our society, our soil and our planet, these practices need to become widespread.

Enjoy the episode!

“What I would say to someone starting out in so-called regenerative agriculture is: Don’t attach your ego to the word.“Because that’s the road I went down, for sure. My ego was SO attached to being a regenerative farmer, and I sort of almost cringe at it a little bit now.“We’re all farmers. Doesn’t matter how your farming, we’re all farmers. And really, if we want to produce positive outcomes, we need to stop pitching ourselves against each other.”

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