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In this insightful episode of the Travel Trends Podcast, host Dan Christian welcomes Jason Sarracini, the esteemed Founder of Landsby, for an engaging discussion on his new media venture, Northern Soul, and building a brand during the pandemic. Prepare to explore the core of Jason's new media venture, Northern Soul, understand the nuances of building a brand during the unprecedented challenges of the pandemic, and gain valuable perspectives on his plans to cultivate a unique voice within the Canadian tourism sector as the industry recovers.

Jason shares fascinating insights into his latest project, Northern Soul, and the vision behind it. He recounts the experience of establishing a brand amidst the difficulties presented by the pandemic. Additionally, Jason reflects on his personal journey growing up in a family travel business and details the strategies he employed to navigate the various challenges within the industry. You'll also discover his aspirations for developing a distinctive perspective on Canadian tourism as the travel landscape rebounds. And finally, don't miss Dan putting Jason's Canadian knowledge to the test in our engaging Travel Trivia challenge!

Curious to explore the evolving landscape of Canadian tourism?

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