Is it best to grow your career by staying in one industry? George Hammer, the Global Head of Marketing of Tripadvisor, suggests that traveling to different industries and jobs is the way to learn more. Tune in to hear from George about how marketers ought to have an interdisciplinary approach and how marketing leaders should make out-of-the-box hires.

Traveling to New Business Territories With George Hammer, Global Head of Marketing of Tripadvisor

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On this episode, Carrie Grapenthin, CMO of Lincoln International, discusses the importance of listening, diplomacy, and relationship-building in marketing leadership. She emphasizes the need for marketers to be agile and adaptable, especially in a competitive and fast-paced industry. Carrie also highlights the unique role of marketing in shaping the perception of the brand and driving business growth. She shares examples of innovative marketing campaigns and the impact they had on brand awareness and employee engagement. Carrie predicts that storytelling and maintaining a unique brand voice will be crucial in the future of marketing.

The Future of Marketing: Storytelling and Unique Brand Voice

On this episode of Marketing Trends, Kelly Ferraro, Senior Director of Media and Channel Marketing at Whole Foods, explains how Whole Foods fosters innovation and creativity within its team. Kelly shares insights on maintaining a balance between digital innovation and traditional marketing channels, the challenges and opportunities presented by the Amazon acquisition, and how Whole Foods is navigating the evolving landscape of consumer behavior toward health and sustainability. From strategic pricing to the importance of good energy for creativity, Kelly offers a deep dive into the intricate dance of merging two iconic brands and leading a dynamic marketing team.

Creativity Meets Strategy: Inside Whole Foods' Marketing Balance

On this episode, Victoria Lozano, EVP of Marketing for Crayola, discusses the evolving role of marketing, the importance of creativity, and the power of partnerships. She emphasizes that marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives. She also highlights the need for marketers to focus on both brand and business, and the impact of AI in marketing, emphasizing the need to use it smartly and not get caught up in sensationalism.

The Challenge of A Historic Brand With a Modern Vision

This is Marketing Trends, where we'll give you an authentic look into the world’s most impactful marketing leaders. How do they think? How do they lead? How do they maintain their dominant positions at brands like ESPN, Google, Meta, Wells Fargo, Walmart, and others? Join host Jeremy Bergeron as he uncovers the answers to those questions and more.

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Welcome to Marketing Trends, where the best marketing minds share their secrets,

Traveling to New Business Territories With George Hammer, Global Head of Marketing of Tripadvisor

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