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On this episode, host Travis Chappell is joined in-studio by his producer Eric for a candid breakdown of how influencer marketing has evolved from wild-west swipe-up deals to long-term brand partnerships and creator-led product companies. They unpack why “buying trust” is the real asset behind celebrity endorsements, how brands and creators both burned themselves in the first big influencer bubble, and what actually works now if you’re trying to monetize an audience.
On this episode we talk about:
Why brands pay celebrities and athletes: they’re not buying reach, they’re buying trust with an audience.
How early influencer deals (like Kardashians promoting tea) turned pennies into multi-six-figure revenue and sparked an overspending bubble.
Why follower count alone no longer converts, and why alignment between creator, product, and audience matters more than raw views.
The shift from big celebrity endorsements to UGC and niche influencers as brands take traffic “in-house” and cut costs.
How creators can move beyond one-off sponsorships into equity, co-branded products, and launching their own brands (MrBeast x Jack Link’s, Prime, Sour Strips, etc.).
Top 3 Takeaways
The real leverage in influencer marketing is audience trust, not just attention; views without trust rarely translate into sales anymore.
Both brands and creators need to evolve past short-term sponsored posts toward deeper, longer-term partnerships or creator-owned products with actually good R&D-backed offerings.
If you’re a creator, your most valuable asset is your built-in test group of loyal fans—use it to launch or co-create products instead of relying solely on unpredictable ad deals.
Notable Quotes
“They’re not buying followers; they’re buying trust. That’s why Nike spends tens of billions on athletes—they’re literally paying to borrow the relationship those people already have with their audience.”
“Your brand will get people to try something once, but it will never make up for a bad product—if the product sucks, trust erodes and the sales die.”
“Influencer marketing isn’t dead; it just graduated. If you want to make real money now, you can’t just be the ad space—you have to become part of the brand.”
Connect with Travis Chappell:
LinkedIn: https://www.linkedin.com/in/travischappell
Instagram: https://www.instagram.com/travischappell
Other (Website): https://travischappell.com
Travis Makes Money is made possible by High Level – the all-in-one sales and marketing platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Mike Swigunski is an entrepreneur, investor, and bestselling author focused on helping people earn from anywhere in the world. As an early team member at Empire Flippers, he helped facilitate over $120M in online business acquisitions. Now, as the founder of Global Career and Dividends Capital, Mike is building platforms that allow everyday investors to access passive income through established online businesses. Having traveled to over 100 countries and built multiple remote companies, he brings a truly global perspective on making money online.
On this episode we talk about:
Top 3 Takeaways
Notable Quotes
Connect with Mike Swigunski:
Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
Capture leads, nurture them, and close more deals—all from one powerful platform.
Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this solo episode, Travis reflects on powerful lessons from end-of-life regrets and how they connect directly to money, career decisions, and personal fulfillment. Drawing from research by a palliative care nurse and his own life experiences, he challenges listeners to rethink playing it safe, working too much, and letting fear dictate their path—while offering a more intentional approach to building a life (and income) that actually aligns with what matters most.
On this episode we talk about:
Top 3 Takeaways
Notable Quotes
Connect with Travis:
Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
Capture leads, nurture them, and close more deals—all from one powerful platform.
Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Travis sits down to debrief a powerful conversation with bestselling author and former Navy SEAL Jack Carr. Known for his high-intensity thrillers and the hit series adaptation of The Terminal List, Jack’s journey from elite military service to fiction powerhouse is anything but typical. What makes him stand out isn’t just his background—it’s his unwavering certainty, disciplined focus, and refusal to compromise on the quality of his work.
On this episode we talk about:
Top 3 Takeaways
Notable Quotes
Connect with Travis:
Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
Capture leads, nurture them, and close more deals—all from one powerful platform.
Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices
Bill Perkins is a hedge fund manager, film producer, high-stakes poker player, and bestselling author of Die With Zero. Known for his unconventional philosophy on money and life, Bill challenges the traditional approach to saving and wealth-building by emphasizing fulfillment, intentional living, and maximizing life experiences. His perspective blends financial acumen with a deep focus on living a rich, meaningful life—not just accumulating wealth.
On this episode we talk about:
Top 3 Takeaways
Notable Quotes
Connect with Bill Perkins:
Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
Capture leads, nurture them, and close more deals—all from one powerful platform.
Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices
Producer Eric joins Travis in the newly rearranged studio to vent about a brutal budget-airline trip that destroyed camera gear, froze passengers on the tarmac, and turned a simple flight into a four‑and‑a‑half‑hour odyssey via Denver. Along the way, the two dig into how airlines design systems that feel impossible to navigate, and what tradeoffs are actually worth paying for when you travel a lot for business. This is a funny, highly relatable episode for anyone who flies budget carriers to save money but pays for it in time, stress, and broken equipment.
On this episode we talk about:
How Frontier destroyed their tripod and sent Joanna on an hour‑long customer service loop with zero resolution.
Why airline support systems feel intentionally designed to avoid helping you (and how that shows up at baggage desks and hotlines).
Eric’s nightmare cold-weather boarding experience in Denver, with wheelchairs, crying kids, and 20 minutes freezing on the tarmac.
The real economics and ethics of ultra‑cheap flights, from standing‑room “saddle seats” to charging passengers to use the restroom.
Which travel “extras” are actually essential (TSA PreCheck, lounges) versus non‑essential depending on how often you fly.
Top 3 Takeaways
Budget airlines might save you money on the ticket, but they often cost you far more in broken gear, time delays, and emotional energy, especially if you fly for work.
Airline customer service loops are often structured to deflect responsibility, so if you choose ultra‑low‑cost carriers, you need to assume minimal support when things go wrong.
For frequent travelers, paying for things like TSA PreCheck and lounge access can be a worthwhile investment in comfort, productivity, and sanity—even if the base fare is higher.
Notable Quotes
“Basically you have built a system that is designed to not help anybody do anything.”
“I paid 78 bucks five years ago so I never have to go in the regular line.”
“I’ll pay the extra money for a better seat on Frontier just so I can get a direct flight—even though I know it’s not going to be a great experience.”
Connect with Travis:
• LinkedIn: https://www.linkedin.com/in/travischappell
• Linktree: https://linktr.ee/travischappell
• Instagram: https://www.instagram.com/travischappell
• Other: https://travischappell.com
Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Piera Gelardi is a creative entrepreneur, speaker, and artist best known as the co-founder of Refinery29 and the visionary behind 29Rooms. Now the founder of NoomaLooma and author of The Playful Way, Piera helps individuals and organizations tap into creativity, connection, and joy through the power of play. Blending art, business, and personal development, she brings a fresh perspective on how play can be a serious advantage in both life and work.
On this episode we talk about:
Top 3 Takeaways
Notable Quotes
Connect with Piera Gelardi:
Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
Capture leads, nurture them, and close more deals—all from one powerful platform.
Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices
On this solo episode, Travis breaks down the real first steps of starting a business without getting lost in legal paperwork, logos, and websites that do not actually bring in revenue. Drawing from his own journey and his clients’ experiences, Travis shows you how to validate an offer fast, get your first paying customers, and only then worry about formal structures like LLCs and bank accounts.
On this episode we talk about:
Why obsessing over LLCs, websites, logos, and merch keeps you from making your first dollar.
The only two things you truly need to start a business: something to sell and someone to sell it to.
How to pick a specific customer avatar, identify their real problems, and build a simple offer that solves them.
Why service-based offers are the fastest way to get started, even if you do not see yourself as “the best” in your niche.
How to price your first deals, raise your rates over your first 5–20 clients, and discover your true price ceiling.
Top 3 Takeaways:
Stop overcomplicating your first business. You do not need a perfect brand, LLC, or website to get started; you need a clear problem you can solve, a simple offer, and a few people willing to pay you for it.
Start with a scrappy sales-first approach. Use basic tools (even a personal PayPal account) to collect money, validate that people will pay for your solution, and then reinvest that cash into formalizing your business structure.
Earn your way into higher prices. For your first handful of clients, prioritize proof and results over profit, then gradually raise prices with each new customer until the market tells you where the ceiling is.
Notable Quotes:
“All you really need to get started is something to sell and people to sell it to. That is it.”
“You are putting all this extra work into an unproven concept, and it is literally preventing you from taking the first step.”
“The first money I ever made online was the most important money, because it proved to me that it was actually possible.”
Connect with Travis:
LinkedIn: https://www.linkedin.com/in/travischappell
Instagram: https://www.instagram.com/travischappell
Website: https://www.travischappell.com
Travis Makes Money is made possible by High Level – the all-in-one sales and marketing platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis.
Learn more about your ad choices. Visit megaphone.fm/adchoices
On this episode, Travis and his producer Eric dive into the Live Nation/Ticketmaster antitrust verdict and what it really means for fans, artists, and everyday consumers trying to enjoy live events without getting gouged. They also draw parallels to platforms like Yelp and the Better Business Bureau, unpacking how pay‑to‑play review systems quietly hurt small businesses and distort trust online. This conversation blends current events with real small‑business experience, from running an Ever Bowl location to watching reviews disappear unless you pay for ads, and contrasts it all with fan‑first models like the Savannah Bananas.
On this episode we talk about:
The federal jury verdict that found Live Nation/Ticketmaster operated as a monopoly under federal and state antitrust laws
How Ticketmaster’s control of venues, promotion, and ticketing lets them stack fees and suppress competition
Why platforms like Yelp feel “mafia‑style” to small business owners and how their “not recommended” filters quietly bury real reviews
The exploding cost of live events like Coachella and why attending a “simple” festival now runs into the thousands
How fan‑first models like the Savannah Bananas show a different way to price tickets, remove junk fees, and build long‑term brand equity
Top 3 Takeaways
Monopolies don’t just mean higher prices; they often mean worse experiences, fewer choices, and bullying tactics behind the scenes for venues, artists, and fans.
If your business depends on platforms like Yelp, you’re playing in someone else’s sandbox, and their opaque algorithms and ad pressure can erase years of hard‑earned social proof overnight.
There is real opportunity for creators and companies who are willing to take short‑term profit hits—like eliminating junk fees or doing their own ticketing—to build massive trust and loyalty by putting fans and customers first.
Notable Quotes
“The only thing on this planet I hate more than Coffee Bean is Ticketmaster.”
“What’s even crazier is the volume of people who can’t afford to be doing that.”
“Money only solves your money problems, but it’s easier to solve the rest of your problems when you got some money in the bank.”
Connect with Travis:
LinkedIn: https://www.linkedin.com/in/travischappell
Instagram: https://www.instagram.com/travischappell
Other: https://travischappell.com
Travis Makes Money is made possible by High Level – the All‑In‑One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis.
Learn more about your ad choices. Visit megaphone.fm/adchoices
George Antone is the founder and CEO of Fynanc, a guided wealth technology company focused on helping individuals grow their money faster and more efficiently. With a background in math, technology, and years of experience at Intuit, George has developed innovative frameworks around leverage, velocity of money, and strategic investing that have helped over 10,000 people take control of their financial futures.
On this episode we talk about:
Top 3 Takeaways
Notable Quotes
Connect with George Antone:
Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
Capture leads, nurture them, and close more deals—all from one powerful platform.
Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices
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