In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi speaks to Apple Fitness+ Trainer Cory Wharton-Malcolm about running.

We’ve been tracking the boom in outdoor lifestyles since 2015, and in this episode we throw the spotlight on arguably the most accessible form of exercise. We discuss the future of running, the importance of different running communities, plus how Cory motivates people globally to push themselves. 

Author of new book All You Need Is Rhythm and Grit, Cory works with Nike and Apple Fitness. Head out for a run and tune in to hear the renowned running guru talk about the need for speed, essential running tips and how brands can engage and sustain meaningful relationships with different running groups.