Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more.

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• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Holiday Reflections and New Beginnings

02:03 The Honey Scandal Explained

17:48 Trends for 2025: Buying and Selling Insights

27:33 The Substack Ecosystem and Creator Independence

31:27 AI-Assisted Workflows for Content Creators

33:22 The Shift from Vanity Metrics to Revenue Focus

34:20 Emerging Newsletter Ad Networks

39:00 The Rise of B2B Newsletters and Creators

41:24 Challenges of Premium Newsletters

44:43 The Creator-in-Residence Model

48:55 The Future of Overseas Recruiting Agencies

Links Mentioned

https://newslettermarketingsummit.com/