Just like traveling, the creative process can be an adventure where not every journey is the same. Tripadvisor's 2020 refresh is no exception, and Matt van Leeuwen of Mother Design serves as our tour guide for this Change of Brand that veered off the beaten path. Matt led the work, which had plenty of twists and turns but ultimately resulted in a delightful update to TripAdvisor's dated, 20-year-old brand.

To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

Credits: Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by Matt Owen , fact-checked by Jill Jefferies, co-written by Pamela Henman, and artwork by Maliq Faulks and Rachel Jackson.