In this episode, we delve into the intricacies of a new game, Triple Match City, exploring its gameplay mechanics, revenue performance, and user experience. We discuss the game's innovative features, monetization strategies, and the impact of ads on user retention.

The conversation highlights the evolving landscape of mobile gaming and the clever tactics developers use to engage players while maximizing revenue.

We discuss the importance of understanding user behavior to optimize revenue, the effectiveness of different gameplay mechanics, and the challenges faced in user acquisition. The conversation also highlights innovative concepts in game design and the potential future directions for mobile gaming.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/bZKQBoNWlVg

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro

01:25 Introduction to the Podcast and Triple Match City

02:57 Game Performance and Revenue Insights

05:55 Gameplay Mechanics and Innovations

08:56 User Experience and Ad Integration

12:02 Monetization Strategies and User Retention

14:55 Final Thoughts and Future Predictions

18:45 Game Monetization Strategies

21:06 User Segmentation and Revenue Insights

23:00 Creative Concepts in Game Design

26:01 Gameplay Mechanics and User Engagement

30:02 Future Prospects and Challenges

34:01 Final Thoughts and Ratings

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Triple Match City has shown unexpected revenue growth despite low download numbers.

The game incorporates innovative gameplay mechanics that blend match-3 and hidden object genres.

The game features sandbox levels that challenge players to collect various items within a time limit.

The conversation highlights the role of user acquisition in the game's success.

We note the clever design choices that keep players engaged and willing to spend.

The episode concludes with predictions about the future of mobile gaming and its monetization trends. Understanding user segmentation is crucial for monetization.

User acquisition remains a challenging aspect of mobile gaming.

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Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes