Apple’s HLS video support, Triton’s roadmap, and the real cost of video collide with questions about measurement, privacy, and control. We chat with Sharon Taylor from Triton Digital.

And, with Kattie Laur, we also explore Canada’s podcast identity, the CBC effect, and why discovery and funding—not mandates—unlock local growth.

• Why Triton added video without giving up control
• Apple’s HLS model, dynamic ads, and hosting costs
• Spotify’s API path vs open RSS monetization
• limits on first-party data and privacy choices
• how premium feeds and secure distribution fit the mix
• Canada’s discovery gap and funding bottleneck
• CBC’s high bar and the impact on independents
• podcasting overtakes spoken-word radio in the US
• ad spend trends pointing to podcast growth
• new tools, AI summaries, and workflow upgrades

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