Have you ever considering that you might be losing deals to other investors or agents because of bad positioning? It’s not enough to only be great at what you do if you’re not positioning yourself well. People need to know what makes you different. I get it - it’s a hard thing to do when there are a few dozen competitors offering the same service in your market. Let’s dive in to see how you can put a unique spin on what you do to stand out in a crowded market.April Dunford’s Book - Obviously Awesome:

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