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Deep Dive: 'Awareness ads' for drugs are being called promotions in disguise by health experts, who say they may be encouraging the overdiagnosis or overuse of medication. 

In Australia, it’s illegal to advertise prescription medicines directly to the public, but some ‘awareness’ ads have been found to do so indirectly. 

In this episode of The Briefing, Helen Smith is joined by Dr Ray Moynihan, a Senior Research Manager at the University of Sydney, who explains the legalities of ‘awareness’ ads and why he believes they can turn people into patients.

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