America has never had the equivalent of a tourism minister — until now.

In March, President Trump created the role of Special Presidential Envoy for American Tourism, Exceptionalism, and Values, and handed it to Nick Adams: conservative commentator, self-styled "alpha male," and the loudest pitchman U.S. travel has ever had. 

In this special edition of the Skift Travel Podcast, Gordon Smith sits down with Adams for one of his first extended interviews in the role. They cover the operational push behind the 2026 World Cup, mounting concerns over transit pricing and visa wait times, and the "fake narratives" Adams says are distorting global perceptions of the U.S. 

Adams also lays out his ambitious goal of 100 million international visitors by 2030, and explains what "American exceptionalism" looks like through a tourism lens. 

It's a candid conversation with one of the most outspoken voices in U.S. travel — and a central question hanging over it all: is the world ready to buy what Nick Adams is selling?

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