Episode Summary:

This is officially a must-listen interview on the podcast.

Mike Nelson — co-founder of Really Good Emails — has nearly two decades of email experience (the kind I seriously envy). In this episode, we cover so much good stuff, including:

• How many touches (aka emails) it really takes to build trust with new subscribers
• The KPIs that actually matter when measuring email success
• The highly underrated engagement metric you can automate
• The psychology behind effective email marketing — from the "mere exposure effect" to "reciprocity" — and why sending more emails or asking for more sales isn't always the best long-term strategy

Mike brings a rare mix of data-driven insight, years of email experience, and creative empathy to the conversation — converting them into clear, actionable takeaways for creators like us — about what matters, what doesn't, and how to send really good emails that resonate.

Check out this episode's blog post Connect with Mike:Really Good Emails LinkedIn Episode Resources: Duett Content Calendar Airtable Template Join the Duett Newsletter

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