The word ‘storytelling’ is everywhere, and it seems it has blown up over the last few years although it is the oldest form of communication there is. And still- it’s one of the biggest challenges people face when they want to build their Personal Brand: telling their story. What to say? Which one to choose? Don’t think you have a story? Or you have a story but it’s not very interesting?   If any of those statements sound familiar, then you’ve come to the right place because in today’s episode I’ll share with you the why, the what and of course, the how when it comes to telling your story to build your Personal Brand. ownload the Step-by-Step Guide:   Connect with Petra Zink on   Join us at an upcoming office hour and get your burning questions answered. Check dates

It doesn’t matter if you want to stay in your industry and want to establish yourself as the go-to-person or if you want to jump ship and do something new. The only way to cut through the noise and be seen as the only option in your field is by becoming an authority. In this episode, I walk you through the 5 Steps you can take to establish yourself as the Go-To in your profession/ industry;   Step 1: Define your niche Step 2: Become visible by the right people by building a presence on relevant platforms Step 3: Create and curate content Step 4: Brand building by association Step 5: Stay a life-long learner   Download the Step-by-Step Guide: Connect with Petra Zink on Join us at an upcoming office hour and get your burning questions answered. Check dates

The roles of leaders have changed. No longer is it enough to do outstanding work. Being able to communicate it and do so in an effective way, to those who matter is the key to success. We are joined by  who is a CIO Leadership Coach and Advisor, Digital Strategist and Executive Partner. He works with leaders on their positioning and branding, internally and externally. In this conversation, Marcus breaks down the framework he applies when he works with his clients and also shares practical examples how you can implement those steps straight away.   Connect with Marcus Darbyshire on Build your Personal Brand (also when you're busy):   Join an to ask any burning questions on all things Branding, Marketing and Career Progression.

If you try to compete on titles, degrees and years of experience, you are already a commodity. In this episode, I share with you ways how to differentiate yourself so you can stand out for the right reasons and without having to be loud. Step 1: Map out your background Step 2: Clarify your decision makers Step 3: Do some research and competitor analysis  Step 4: Define your unique value and selling proposition Step 5: Develop your content and communications strategy Download your Building your Personal Brand for busy corporate professionals  Connect with

The term branding or more specifically personal branding is used in many ways– rightly and wrongly.   Depending on where you’re in your own career journey – you may already have built a Personal Brand and reputation around your area of expertise but want to amplify it and make a bigger impact   Maybe you’re at a stage where you want to change direction and don’t want to be known for your past anymore. Maybe you want to fast track your career success but not sure where to start? Should you brand, rebrand, reposition, all of the above or none? Let’s find out because this is exactly what this episode is all about! Download your free step-by-step guide: Have any burning questions? Get them answered in an upcoming office hour. Be social! Let's connect - find

If you’re doing the same over and over and expect different results, it’s insanity. Einstein already knew that back then.  However, with technology changing the way we live, work, act and interact pretty much on a daily, being able to read between the lines, identifying where those drivers of change are taking us and reinvent ourselves based on what’s in demand at that time is how we stay relevant. This is why it is so important to learn to unlearn how to be successful and detach ourselves from the idea of building a career and focus on building a Brand. And I’m on a mission to give you the exact steps how you do this so you can pivot into any direction you want quickly and without slowing down your success or progress.    Download your free step-by-step guide: Ask your burning question on all things Branding, Marketing & Career in an upcoming Connect with Petra Zink on LinkedIn

Have you ever wondered why some get ahead in their career, although they don’t have the experience and expertise that you do? Why do some get invited to speaking engagements although you have so much more to say about this topic. And why is it that some get all the recognition whilst you do the work?   They know and do something that most don’t: they build their Personal Brand, position and marketing themselves, the right way. I truly believe that the missing link between your current career and your future success is your Personal Brand. Now if you’re serious about making a bigger impact in your career and your life – than you have come to the right place! Today’s episode is all about why the future of work is personal branding and how you can get started! Download your free step-by-step guide: Connect with

Welcome to Your Brand. Your Future.

A show designed to help you clarify, communicate & commercialise your Personal brand.

The show is hosted by Petra Zink, a Personal Brand Strategist who works with driven professionals to help them turn their expert ability into global visibility.

 

Expect insightful conversations with industry leaders, mini workshops & most importantly: tactical tips you can implement straight away to become visible for all the right reasons.