Frank Frattale is the Director of Sales at Trimax Tire-Maxon International. With a rich history in the automotive industry, Frank has honed his skills in management, account management, sales, strategic planning, and business development. He is an accomplished sales professional, having previously worked for Fury Tires, NAMA Tires Inc. and NEXEN TIRE.

In this episode…

How do you build long-term partnerships or relationships with customers? Treat them the way you’d like to be treated.

According to Trimax Tire-Maxon International’s Frank Frattale, that starts with respect and complete transparency. Many distributors tend to shy away from telling the truth for fear of losing a customer, but Frank says customers respect and appreciate honesty and will stay loyal — even after receiving bad news — if they know you’re being transparent with them.

On this episode of Gain Traction, Frank joins Neal Maier and Matt Peters for a conversation about treating customers in a way that encourages them to partner with you in good times and bad. Frank talks about the importance of transparency and the benefits that can come from it. He discusses his thirty-year journey in the auto and tire industry and shares valuable advice crucial to his success.

Here’s a glimpse of what you’ll learn: 

• Frank Frattale talks about his entry into the auto industry
• Why Frank transitioned from selling wheels to selling tires
• Which brands does Trimax Tire-Maxon International import and distribute?
• How the recent industry struggle with production and shipping affected Frank’s approach to working with customers
• Why complete transparency is an effective method of communication in the tire business
• Frank reveals the best advice he’s ever received

Resources mentioned in this episode:

• Frank Frattale on LinkedIn
• Trimax Tire-Maxon International 
• Parnelli Jones
• Neal Maier on LinkedIn 
• Matt Peters on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.