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Try Changing the Marketing Conversation (331)
Are you always fighting your marketing battles with more features and more benefits?
Maybe there is a better way. Try actually changing the conversation.
I talk about two cases studies here that will alter your perspective.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.
Get more on building your content creation business by subscribing to TheTilt.com newsletter.
View all episodes
By Joe Pulizzi
4.9
9191 ratings
Are you always fighting your marketing battles with more features and more benefits?
Maybe there is a better way. Try actually changing the conversation.
I talk about two cases studies here that will alter your perspective.
-------
Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.
Get more on building your content creation business by subscribing to TheTilt.com newsletter.
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