Jon and Christian Ruf get real about what makes a great hire and why holding on to the wrong ones is killing your business. They break down how to build a culture where the right people run without a handbook, and why firing fast is an act of leadership, not failure.

Military lessons, business culture, and the hard calls every owner needs to make.

Follow Christian: https://x.com/pinpulleddrmf | https://www.instagram.com/ruf.christian/ | https://www.linkedin.com/in/christian-ruf-221a6728a

Learn more about Uncommon Elite: https://www.uncommonelite.com | https://x.com/uncommon_elite

Follow Jon: https://x.com/MatznerJon | https://jonmatzner.com/

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