Dear FoundHer...

Turning a Food Trend into a Booming Business---all with Zero Marketing Dollars, with Gia Lee, Founder of Hot Box Sushi


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In today’s episode, host Lindsay Pinchuk sits down with special guest Gia Lee, Founder of Hot Box Sushi to discuss her transformation from stay-at-home mom to successful business owner.

Like many entrepreneurs, Gia accidentally stumbled upon a business opportunity during quarantine. What started as a small side hustle in her kitchen, has quickly transformed into Chicago’s latest food trend. Although she had given up her career to be a stay-at-home mom, Gia always dreamed of one day finding her passion and would encourage anyone with a passion to follow their heart.  It’s never too late to do what you love.

Tune into this week’s episode of Dear FoundHer… to learn more about the importance of word-of-mouth marketing, flexibility, and starting small so you can create the business of your dreams no matter where you are in life.


Quotes

“I never thought I could do this, but anybody can do anything. It's just about doing one thing every day to get to where you want to be.” (14:07-14:17)

“You can pivot. You don't have to choose one thing and stick with it. You can do whatever you want and change your mind and be successful.” (15:23-15:34)

“From the beginning when we launched the product, I really wanted to focus on the experience. I wanted our product to be very pretty and Instagramable.” (20:10-20:24)

“We have not paid for a single thing of marketing, everything has just been really through word of mouth.” (22:37-22:41)

“Nothing is going to go how you intended or how you planned. We've had to pivot so many times, and I think just learning to roll with the punches is super important in any business.” (29:29-29:40)

“I don't think you need a lot to get started. You can start really small.” (31:30-31:33)

“Time with your kids is so precious, and it's so fleeting.” (33:35-33:39)


Connect with Gia Lee:

Instagram for Gia | http://www.instagram.com/@gialee80 

Instagram for Hot Box Sushi | http://www.instagram.com/hotboxsushi


Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? For more lessons on founding, growing and selling a business, join the FoundHer Confidential Community.

Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/

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