Sherif Mansour has spent over 16 years at Atlassian helping shape products like Jira and Confluence. Now Head of AI at Atlassian, he’s focused on a bigger shift: how AI changes not just what we build, but how teams work together.

In this episode, Sherif and Cameron unpack why many organizations remain in “single-player mode” with AI, and why transformation happens when AI becomes part of collaborative workflows. Sherif shares how Atlassian deploys agents inside procurement, product, and customer feedback systems, why synchronized experimentation drives adoption, and why as AI accelerates output, strategy becomes more important, not less.

“Don’t look for a killer AI use case. Look at what your team already does and make that better.”

“As AI speeds everything up, strategy matters more. You have to point the ship in the right direction.”

00:00 - Introduction

00:57 - The Prompt

02:51 - Creative All Hands

08:27 - Define "long term" in AI strategy as the next six months.

15:16 - Identify your stage in the AI maturity pyramid: answers, task execution, then virtual teammates.

20:59 - Map team workflows first, then insert AI agents at specific friction points.

24:00 - Celebrate failed experiments to encourage ambitious AI experimentation across teams.

30:50 - Expect humans to become the bottleneck as AI dramatically increases output.

34:30 - Give AI step-by-step instructions, not just the final task.

37:03 - All Star Creative Team

38:31 - Design Reveal

Subscribe to the Prompted Newsletter: https://promptedwithcam.substack.com/

Link to Sherif, Yvonne and AI’s Creative Collaboration:

 https://promptedpodcast.com/episode-11

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.