Email marketing might not be the first thing therapists think of when growing a private practice, but it’s a powerful way to build trust and drive referrals.

Avivit Fisher, founder of REdD Strategy, joins Michael Fulwiler to discuss how therapists can utilize email to attract and retain clients, establish authority, and future-proof their practices against shifting algorithms and social media burnout.

Avivit breaks down what makes a good lead magnet, why you need a welcome sequence, and how to build a list that actually delivers value. Whether you’re just getting started or want to improve your current email strategy, this episode offers simple, actionable advice.

In the conversation, they discuss:

• Why email marketing is still underused in mental health
• How to get your first 100 subscribers without paid ads
• Mistakes to avoid when writing newsletters and welcome emails

Connect with the guest:

• Avivit on LinkedIn: https://www.linkedin.com/in/reddstrategy/
• Visit the REdD Strategy website: https://www.reddstrategy.com/
• Visit the REdD Academy Network: https://www.reddacademy.com/  

Connect with Michael and Heard:

• Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/ 
• Newsletter: https://www.joinheard.com/newsletter 
• Book a free consult: joinheard.com/consult 

Jump into the conversation:

(00:00) Welcome to Heard Business School

(00:22) Meet Avivit Fisher

(01:45) How Avivit Discovered the Need for Therapist-Focused Marketing

(04:27) The Right Way to Start Building Your Email List

(06:28) Choosing the Best Email Platform for Your Goals

(10:20) What Makes an Irresistible Lead Magnet in 2025

(13:30) Building a Simple Marketing Funnel That Converts

(15:28) Turning Social Media Followers into Loyal Subscribers

(18:58) How Webinars and Newsletters Can Drive Real Growth

(24:15) What Most Therapists Miss in Their Welcome Email

(29:06) How Often Should You Email Your List

(33:19) What Bad Email Marketing Looks Like (and How to Avoid It)

This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.