Join Ann and her guest Doug Brown, entrepreneur and CEO of www.salesfollowup123.com, as we uncover one of the fundamental marketing mistakes many small business owners make — not asking yourself the right questions about your target client or customer. Think you are already asking the right questions? Think again — so did the business owner you’ll hear about who spent $1 million in advertising that failed to bring in a single lead — ouch! You’ll hear how asking smarter questions showed them exactly what they were doing wrong, and then about another company that increased sales by over $6 million in less than a year by asking Doug’s 6 key questions which led them to re-define their whole marketing strategy. 6 Essential Questions to define your market, 3 Keys to create your marketing message, and more, all on this segment of your nuts and bolts business solutions source, Turning Problems into Profits.

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The post Turning Problems Into Profits – How to drive in more leads and get your best clients by asking smarter questions appeared first on WebTalkRadio.net.

If you can’t answer the question “Why are you in business?” in one concise, compelling sentence, you are losing profit every day as a direct result of that lack of clarity. Don’t believe me? Join me and Jim Castiglia, the Business Street Fighter, with over 36 years experience working with small business owners, as we talk about the critical role of Clarity for all business owners, and how to create the clarity you need so that all that hard work you are putting in every day will actually get you where you want to go.

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The post Turning Problems Into Profits – “Why are you in business?” How you answer that question can either pay you big, or cost you bigger! appeared first on WebTalkRadio.net.