Episode Summary:

Most creators are sitting on years of valuable content — blog posts, emails, social captions, podcast episodes — but rarely stop to ask: "What content of mine deserves more attention?" "How could I package my ideas into a new revenue stream?" That's exactly why I invited workshop strategist Jake Wysocki from Intention Craft onto the podcast. This episode isn't just about "how to run a workshop." It's about something bigger: how to identify the content your audience is already engaged with, validate what they actually want (and could pay for), and use live connection to deepen trust. Jake brings a thoughtful, human-centered approach — along with the data of your email stats and engagement — to help identify what your audience will remember (and respond to) in a live workshop event. Tune in to this episode — even if workshops aren't even on your radar — because you'll learn how to:

• Mine your existing content (blog posts, emails, podcast episodes) for topics your audience would actually pay attention to.
• Validate ideas with your list before you invest time creating anything (whether free or paid)
• Use live connection (even in simple, low-ticket formats) to build deeper relationships with readers
• Choose ideas that support your bigger business goals — not distract from them
• Create a small, paid or free workshop that builds relationships with readers in a way a blog post or Reel just can't.

Check out this episode's blog post Connect with Jake:Book a FREE 1:1 45 minute session with Jake Episode Resources: John Meese's Interview with Allea The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller & Jay Papasan

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