“I spent the first five years of my business building community,” says Laney Schwartz, Founder of the food blog Life is But a Dish. “It was, is and continues to be the foundation of my business.” 

A former first grade teacher who loved to cook, Laney decided to combine her two passions by starting the blog. With it, she helps busy people gain confidence in the kitchen by learning to cook without being tied to a recipe. By showing up consistently and giving followers quality advice on the blog and later on social media, she’s built a six figure brand that includes e-books and courses. From today’s conversation, you’ll take away:

• The power of changing lives through teaching people a valuable skill
• How to recognize a passion in your life and think of ways to share and eventually sell it
• Why and how to adjust to times and changing landscapes. When inevitable shifts in business occur, respond by nurturing your community.
• How to rethink your strategy when your marketing vehicle plateaus (like social media did for Laney) to move the needle forward

Laney is proof of the message that I preach every week, building your community is everything! Entrepreneurship can be a rollercoaster, but when you make the commitment to show up, you’ll build truth with others and your product or service WILL sell.

Quotes

• “Passive income is not totally passive. You can get there, but it’s a lot of hard work.” (9:24-9:31 | Laney)

• “The foundation of my business is built in community. I had a good sized following that really trusted me. I was constantly putting out new, solid information and free recipes. I was giving, giving, giving for so many years that when I finally created a product, I made $10,000 off the bat.” (10:30 -11:06 | Laney)

• “Entrepreneurship can be extremely lonely. So finding those connections and finding people who support you, and lift you up and go through this journey with you is important. There are days when we think we are the best, and we are just going to make millions of dollars, and we are on cloud nine, and then literally 20 minutes later, we are crying on the floor thinking we are horrible and our business is stupid. I mean, it is such a roller coaster. And you need people. Otherwise, I don't know how I would do it alone.” (37:47-38:18 | Laney)

Connect with Laney Schwartz:

Instagram | https://www.instagram.com/lifeisbutadish/

TikTok | https://www.tiktok.com/@lifeisbutadish

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