Twitter has always been a major player in social media, driving traffic and engagement for businesses. But things, as you well know, have changed. In this episode, I reveal why I believe Twitter is no longer a true social media platform and why I now classify it as "political media." Using my own data and observations, I break down how Twitter's algorithm prioritizes political content over business conversations, why engagement is dropping, and what this means for marketers. Most importantly, I share my advice on where you should be focusing your time and resources instead. If your brand still relies on Twitter for visibility and traffic, this is an episode you can’t afford to miss.

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