two & a half gamers

two & a half gamers session #23 - How to do a proper game performance audit? UA, Admon & GD

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This is no BS gaming podcast 2.5 gamers session #23. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/7LIHLx4fWeU

What should we look at?

UA 

Channel performance

  • Campaign structure / campaign type (AAA vs regular)
  • Targeting options (interests, broad vs LAL)
  • Optimisation structure (Purchase or VO? - mostly VO only)
  • GEOs
  • Creatives
  • Age segments
  • Android Device performance (exclusion list)

    • Creative history

    • What really worked and what really didnt? And WHY?
    • Types of creatives
    • Creative team and their process

      • Daily spend vs daily revenue

      Paid vs organic

      Data health check

      Admon

      • Do a sanity check
      • Fill
      • eCPM
      • Revenue
      • Network SoR v SoV
      • Waterfall

        • GD?

        • The Team
        • The Production
        • The Game

          • Please share feedback and comments - [email protected] / lancaric.me

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