two & a half gamers

two & a half gamers session #3 - Is Roblox evil mega corp or money making machine?

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Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #3. Let’s dive in.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Roblox

  • Steam hosts 55K Games vs Roblox 20 Mil “experiences”
  • 47,3 Mil DAU
  • Half of the users are aged 12 and under
  • Current Market cap 38 Bil $
  • Roblox Cut 75,5%
  • Roblox takes a 30% cut of every transaction on their platform
  • Discoverability
  • Robux
    • Minimum Withdrawal to real life money 100K (1000 $)
      • Second life comparison (10$)
      • Withdrawal only possible with Roblox monthly 5$ subscription
      • On every 1$ revenue of roblox only 17% make it out
      • Historic example of “Company money Scrib”
        • Workers spend their money at the company
        • Workers become afraid to break company rules as company rules over their “money”
        • This dependency increase friction on quitting the system
          • Illegal in US 1938
          • Platform Capitalism - business model based on unsustainable expansion in order to monopolize a platform
          • Experience based payouts
          • Roblox “editor knowledge untransferable
          • “Make serious cash” claim removed from the website after video
          • Roblox moderation - shut down official forums in 2017 because they couldn’t moderate them
          • Roblox Collectible Market
            • Tie ins with Brands
            • Collectibles that are sold for limited time skyrocket in value from 10 to 15K $ dollars
            • Roblox still takes a 30% form all of the transactions
            • Roblox Black market

              • Rewarded Interstitial ads - 6 months in

              • Around 6 months ago Google and Facebook announced the roll out of Rewarded interstitial ads.
              • An interstitial ad that pops up and users can opt out of and thus forgo the reward
              • Admob are pushing very hard on this format which is still in Beta
              • Facebook were pushing it but not so much anymore
              • Don’t monetize with this format! You’re opening yourself up to unnecessary stress and risk
              • Only FB and Admob support it - thus you’ll get lower prices
              • FB on iOS is pretty much non-existent so you have no competition
              • Calling it now that in 12 months they won’t exist.

                • Please share feedback and comments - [email protected]

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