two & a half gamers

two & a half gamers session #36 - Google AdROAS campaigns, Admon Exchanges, Survivor.io update


Listen Later

This is no BS gaming podcast 2.5 gamers session #36. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/i3g99yfCS5E

Agenda:

00:00 Intro

03:23 Google AdROAS campaigns

09:25 Hamburger optimisation approach

10:30 Proxy events BS

12:30 Proxy event test suggestions

15:20 Ads are beautiful

16:00 Exchanges are growing

20:40 Inventory LOL!

22:31 Admon Super secret & super helpful tip

24:00 IT'S JUST ONE LINE OF CODE! 

26:18 Admon tip no.2

26:44 Survivor.io observations & updates

28:08 Props to us

30:40 What is a horizontal content?

35:10 1.5Mil USD /day revenue!

35:20 Retention metrics Archero vs Survivor.io


Hit the Subscribe button on Youtube, Spotify and Apple!

Please share feedback and comments - [email protected] / lancaric.me

...more
View all episodesView all episodes
Download on the App Store

two & a half gamersBy Lancaric.me

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like two & a half gamers

View all
Pivot by New York Magazine

Pivot

9,622 Listeners

The Vergecast by The Verge

The Vergecast

3,717 Listeners

Decoder with Nilay Patel by The Verge

Decoder with Nilay Patel

3,150 Listeners

Deconstructor of Fun by Deconstructor of Fun

Deconstructor of Fun

100 Listeners

Mobile Dev Memo Podcast by MobileDevMemo

Mobile Dev Memo Podcast

21 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,089 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,485 Listeners

Parenting Hell with Rob Beckett and Josh Widdicombe by Keep It Light Media / Spotify Studios

Parenting Hell with Rob Beckett and Josh Widdicombe

918 Listeners

Dwarkesh Podcast by Dwarkesh Patel

Dwarkesh Podcast

576 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,066 Listeners

Hard Fork by The New York Times

Hard Fork

5,530 Listeners

GameMakers by Joseph Kim

GameMakers

8 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,336 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,489 Listeners

Building Better Games by Benjamin Carcich

Building Better Games

10 Listeners