two & a half gamers

two & a half gamers session #4 - How to soft launch a mobile game Ad monetisation Perspective

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Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #4. Let’s dive in.

Youtube: https://youtu.be/ivPbZqA62VA

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Soft Launching a Mobile Game Ad Mon Perspective

  • What prompted me to want to talk about this is a Statisa article
  • Mobile Game ad spend is expected to grow to $130bn by 2025. That’s up 300% from $32 bn in 2020
  • With this amount of money being pumped into UA its safe to say
  • Mobile ad revenue will only grow and be a larger part of your overall revenue for mobile games
  • I wanted to provide a how to guide for what you as a mobile game dev should think about when soft launching and global launching your next mobile game

    • First Ask

    • Think of all mobile games generas on a spectrum from hypercasual to Hardcore
    • The two extremes will monetize 97% either from ads or from IAPs
    • Advice here is for the middle ground - not hyper casual or Hardcore
    • If your game genera sits in the middle of this spectrum you first need to decide which ad format to work with
    • 9/10 the ad format that works best for you are Rewarded ads
    • Rewarded ads are the undisputed king of game formats
      • Highest eCPM compared to other formats
      • Highest completion rates
      • Lowest amount of friction from users since its opt-in
      • Large competition on this inventory format from ad networks because it converts super well

        • Listen in to learn more! here https://lancaric.me/how-to-soft-launch-a-mobile-game-ad-mon-perspective/ 

        Please share feedback and comments - [email protected] / lancaric.me 

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