two & a half gamers

two & a half gamers session #40 - Q4 Live ops tips, Q4 UA Budget optimisations, Admon bidder updates


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This is no BS gaming podcast 2.5 gamers session #40. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/E6ZYNQExv2A

Agenda:

00:00 Intro

03:05 Kudos to us

05:10 Newzoo forecast clickbait 

07:10 Felix can't write headlines

08:15 but can predict 2023 industry growth (only after thanksgiving though)

09:00 Google struck a deal with Activision - getting sued

12:38 Felix is looking forward to the best days in his life

13:09 Google bidder update (approach your Admob friend for beta)

14:50 Amazon Publisher Services update

16:51 Predictions suck

17:13 Q4 is tough (only Felix is happy)

19:09 Redecor stopped UA totally

21:00 Budget scenarios

23:53 How to decrease budget efficiently?

26:04 Q4 UA tips for Megacorps 

27:30 CARPE YOLO!

27:57 Rapid creative testing

28:23 No Holiday BS pls

28:40 No UA experiments

30:54 Getting pleasure from watching Ads

32:57 Heroes vs Hordes is growing

33:40 Q4 Liveops tips & prep

43:34 Azur lane & Township adding mini games as Liveops events


Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify and Apple!

Please share feedback and comments - [email protected]  

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric


Thanks to our sponsor Adikteev! Read the Upland case study - https://www.adikteev.com/blog/how-upland-drove-high-engagement-to-boost-in-app-conversions-by-33 

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two & a half gamersBy Lancaric.me

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