This episode’s guest is Jim Mincher, Founder and Owner of Two Wheeler Dealer in Wilmington NC.

Celebrating over 50 years in the business, at least 80% of Jim's time is spent on the sales floor, so that he can promote his philosophy that bikes are fun and that the buyer needs to be happy.

We talk about business success and longevity, customer service, family business and the exit plan. ...lots of great nuggets for other retailers. Let's get started!

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