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Tyrrells Crisps & Chase Distillery Founder: 36 Years of Brand Building Wisdom in 3 Hours, The Future of Food, How Gut Health Goes Mainstream
"There are no rules, so create your own rules” -
Tyrell’s Crisps & Chase Distillery founder: 16 Controversial Lessons from a £40 Million Exit and a £75 Million Exit to DIAGEO “…there are laws, but there are NO RULES”
Back for a part two, with the Food & Drink OG DON
Will Chase builds and flips.
A MasterClass in Life and Brand building.
Loved it. It’s long. Very long. So take it in slowly.
♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲
ON THE MENU:
- Alan Partridge Brand Building Rule: As a Founder get into the character of your brand
- Champagne vs CocoPop Shopppers: How does gut health go mainstream
- Surviving WW2 and How our Food System is F*cked: the Solution lies in the Problem, and (always) a Problem Lies in the Solution
- Buddhism, Bhutan & Brand Building: How to Cage Your Founders Monkey Mind
- Napoleon Brand Build Strategy 1: “Genius is doing the Average thing when Everyone around you is Losing their Mind”
- Napoleon Brand Build Strategy 2: “Get in trenches & BE IN IT with your customer”
- Why Momentum = magic, magic = momentum, momentum = more magic
- AUDI Logo: Why You Senior Leadership team must operate like the Audi Logo
- How Will’s turned his Bi Polar into a Superpower: the DOWN drives the UP
- Gratitude Principle “Founders work 80 hour week so they don’t have to work 40 hour weeks”
- Price Laddering Principle: How Tyrells launched Vegetable Crisps to increase Margin + Drive ROS in Core Range
- The Graza Olive Oil Genius: Sizzle vs. Drizzle of Brand Building
- The Strategy to Drop you Av RRP to become a Household Brand: “you get value through scale”
- Why Categories are Like Fishing in Ponds: You Choose Where you Fish
- DON’T SELL YOUR BRAND: When You’re In The Winners Enclosure You Realise All The Fun Was in The Race
👌
==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================
A massive shoutout to our incredible sponsors who make HUNGRY possible:
🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£
►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team
🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)
View all episodes
By Dan Pope
5
22 ratings
"There are no rules, so create your own rules” -
Tyrell’s Crisps & Chase Distillery founder: 16 Controversial Lessons from a £40 Million Exit and a £75 Million Exit to DIAGEO “…there are laws, but there are NO RULES”
Back for a part two, with the Food & Drink OG DON
Will Chase builds and flips.
A MasterClass in Life and Brand building.
Loved it. It’s long. Very long. So take it in slowly.
♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲
ON THE MENU:
- Alan Partridge Brand Building Rule: As a Founder get into the character of your brand
- Champagne vs CocoPop Shopppers: How does gut health go mainstream
- Surviving WW2 and How our Food System is F*cked: the Solution lies in the Problem, and (always) a Problem Lies in the Solution
- Buddhism, Bhutan & Brand Building: How to Cage Your Founders Monkey Mind
- Napoleon Brand Build Strategy 1: “Genius is doing the Average thing when Everyone around you is Losing their Mind”
- Napoleon Brand Build Strategy 2: “Get in trenches & BE IN IT with your customer”
- Why Momentum = magic, magic = momentum, momentum = more magic
- AUDI Logo: Why You Senior Leadership team must operate like the Audi Logo
- How Will’s turned his Bi Polar into a Superpower: the DOWN drives the UP
- Gratitude Principle “Founders work 80 hour week so they don’t have to work 40 hour weeks”
- Price Laddering Principle: How Tyrells launched Vegetable Crisps to increase Margin + Drive ROS in Core Range
- The Graza Olive Oil Genius: Sizzle vs. Drizzle of Brand Building
- The Strategy to Drop you Av RRP to become a Household Brand: “you get value through scale”
- Why Categories are Like Fishing in Ponds: You Choose Where you Fish
- DON’T SELL YOUR BRAND: When You’re In The Winners Enclosure You Realise All The Fun Was in The Race
👌
==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================
A massive shoutout to our incredible sponsors who make HUNGRY possible:
🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£
►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team
🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)
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