Uncle Marv's IT Business Podcast (Products, stories, and tips for the MSP and IT Professional)

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.

https://www.itbusinesspodcast.com/thread/

Join Uncle Marv at IT Nation as he sits down with Adam Slutskin—co-founder, President, and CRO of CyberFOX—for a candid conversation about what it takes to succeed as an MSP, both as a provider and a vendor. Adam shares the inside story of how CyberFOX went from new kid on the block to a global channel force, and why fair pricing, transparent culture, and relentless community focus are essential. The episode explores the evolution of core products like AutoElevate, the impact of AI and integrations, and why building a positive, customer-centric culture is their top priority. Hear why Adam thinks most MSPs should expect—and demand—more from their vendors, and how CyberFOX aims to help partners grow with honesty and innovation. Key topics include the future of channel partnerships, the value of happy teams, and tips for evaluating vendors with real-world reputation checks.​

Why Listen:

• The evolution of the channel from ConnectWise roots to today’s landscape
• Vendor philosophy: “never raise prices” and value for early partners
• How to evaluate vendors using Glassdoor, Reddit, and real customer reviews
• The secrets behind thriving partner ecosystems and true product innovation
• Exclusive, actionable advice for MSPs wrestling with platform complexity and too many dashboards
• The power of company culture, happy teams, and channel reputation
• Practical advice for avoiding pitfalls with PE and choosing vendors with real MSP DNA

Links from the show: 

• CyberFOX: https://www.cyberfox.com
• IT Nation: https://itnation.connectwise.com/
• ConnectWise: https://www.connectwise.com
• Kaseya: https://www.kaseya.com
• Ninja (NinjaOne): https://www.ninjaone.com
• Blackpoint Cyber: https://www.blackpointcyber.com
• MSP Process: https://www.mspprocess.com
• Password Boss: https://www.passwordboss.com
• Glassdoor: https://www.glassdoor.com
• Reddit: https://www.reddit.com

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.

https://www.itbusinesspodcast.com/thread/

Join Uncle Marv as he sits down with GTIA’s Dan Wensley and MJ Shoer for a candid discussion about elevating the IT industry. The guests share their experience transitioning from MSP and vendor roles to leading a nonprofit dedicated to empowering IT service providers. Highlights include the story behind GTIA’s independence from CompTIA certifications, the value of $3M+ in annual research, charitable initiatives distributing $2M in donations, and the global expansion of events and peer communities. Whether you’re an established MSP or just exploring the trade association world, this episode packs practical tips, community success stories, and a clear vision for the future of the channel.

Takeaways: 

• ​Learn what makes GTIA uniquely valuable for MSPs and ITSPs today.
• Hear how millions in vendor-neutral research can boost your business.
• Discover the new global reach—including ChannelCon EMEA and APAC forums.
• Understand the true ROI and benefits of GTIA membership.
• Insights on philanthropy: $2M in channel community donations.
• How member-driven leadership shapes charitable giving and resources.
• Strategies to maximize value and accelerate your MSP’s growth.
• The inside story of GTIA’s split from CompTIA benefits and how it helps members.

Links:

• GTIA (Global Technology Industry Association): https://www.gtia.org
• CompTIA: https://www.comptia.org
• ChannelCon: https://channelcon.gtia.org/
• IT Nation: https://itnation.connectwise.com/
• ConnectWise: https://www.connectwise.com
• ScalePad: https://www.scalepad.com
• PAX8: https://www.pax8.com
• Kaseya Connect: https://www.connectit.com/connect-it-global/
• ASEAN Community Forum: https://gtia.org/membership/member-groups/communities/asean
• DACH Community: https://gtia.org/membership/member-groups/communities/dach
• ANZ Community Forum: https://gtia.org/membership/member-groups/communities/anz

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.

https://www.itbusinesspodcast.com/thread/

Dive deep into the channel’s evolution with industry veteran Carolyn April of GTIA. Uncle Marv and Carolyn discuss the organization’s new nonprofit focus, major reports like the State of the Channel, and pressing issues like AI readiness and MSP accountability. Carolyn opens up about her transition to leading GTIA’s research, shares how member feedback shapes research topics, and reveals what it’s like to hit the conference circuit in 2025. This episode is a must-listen for MSPs looking to stay ahead of industry trends and understand the opportunities brought on by recent changes.​

Takeaways: 

• Understand the CompTIA-to-GTIA transition and its effect on the channel
• Learn how GTIA is focusing solely on channel member value as a nonprofit
• Get the scoop on MSP credentialing and the push for professionalization
• Hear Carolyn’s perspective on the biggest research trends for 2025
• Discover what’s changing – and what’s not – in flagship reports and member engagement
• Find out how AI is reshaping MSP business models, internally and externally
• Explore how GTIA integrates research, education, and member services
• Hear personal stories from Carolyn’s journey: journalism, research, and leadership
• Fun side topics: running, skiing, and the dynamics of teaching friends new skills
• Action items for MSPs and vendors to adapt and succeed

Mentioned Entities with URLs

• GTIA: https://www.gtia.org
• CompTIA: https://www.comptia.org
• ChannelCon: https://channelcon.gtia.org/
• IT Nation (conference): https://itnation.connectwise.com/
• GTIA IT Industry Outlook 2025 PDF: https://www.itbusinesspodcast.com/downloads/GTIA-IT-Channel-Outlook-2025/
• PAX8: https://www.pax8.com
• CompTIA Volley Podcast (retired): https://blubrry.com/volley
• EMEA Events: https://www.gtia.org/events/emea/
• CCF Conference (Chicago): https://www.gtia.org/events/ccf/

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.

https://www.itbusinesspodcast.com/thread/

Uncle Marv welcomes revenue consultant Megan Killion, previously an agency owner, who shares behind-the-scenes lessons on MSP sales, client targeting, and the realities of lead generation in today’s noisy market. Listeners discover the value of proper niche focus, ethical AI data sourcing, and the importance of authentic community engagement. The discussion covers common MSP mistakes, personal migration stories, handling infrastructure PR crises, and how databases like Apollo.io are shaping new approaches to outreach. 

Takeaways: 

• How to transition from agency ownership to revenue consulting
• Real-time strategies for MSP sales growth
• AI’s role in sales lead generation—with ethical boundaries
• Secrets to targeting high-value clients using databases like Apollo.io
• Importance of community events for MSP visibility and referrals
• Hard-won lessons on infrastructure, outages, and PR management
• Navigating migrations and avoiding MSP vendor pitfalls
• Referral programs: what works and what doesn’t
• Building a top-of-mind MSP brand in a competitive market
• Why trust and authenticity matter most in today’s IT channel

Links for Companies, Products, Books, Events and People: 

• ​Megan Killion: https://www.linkedin.com/in/megankillion/
• Moovila: https://moovila.com
• HubSpot: https://hubspot.com
• M365 (Microsoft 365): https://www.microsoft.com/en-us/microsoft-365
• Apollo.io: https://apollo.io
• IT Nation: https://itnation.connectwise.com/

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Keith Ellis joins the show to challenge MSPs everywhere: Are you stuck in survival mode, repeating average practices, or ready for exponential growth? Through personal stories, battle-tested business wisdom, and examples from Microsoft, LinkedIn, and industry disruptors, this episode reveals how commitment, habits and bold thinking transform both mindset and profit. Resources and book recommendations include MagicQuestions.com and The Magic Lamp. Don’t miss the upcoming live show for audience Q&A and more hands-on strategies.​

Why Listen

• Learn Keith’s “impossible goals” strategy for rapid growth
• Discover how to turn tech skills into entrepreneurial advantage
• Unpack the real story behind best practices vs. differentiators
• Hear actionable ways MSPs can escape survival mode
• Get tools for working less, scaling faster (with tech & partnerships)
• Real examples of turning limiting beliefs into breakthrough success

Links from the show: 

• Keith Ellis: https://keithellis.com
• Magic Questions Goldmine: https://magicquestions.com
• The Magic Lamp (book): https://amzn.to/3JzLjnn
• Work Less, Scale Faster Community: https://keithellis.com/work-less-scale-faster/
• Who Not How (book) - Dr. Benjamin Hardy and Dan Sullivan: https://amzn.to/4p9QWHQ
• Pumpkin Plan (book) - Mike Michalowicz: https://amzn.to/4oGfMPV

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv sits down with Callan Sapien of Synthreo to unpack how Synthreo evolved from early ML automation to an MSP-ready AI platform launched in the summer after an acquisition. They discuss the realities of the AI agent and copilot market, the need to focus on observable client problems, and the tension between high-margin opportunities and the security and governance required to deploy AI responsibly. Main topics include no-code/low-code architecture, MSP service delivery, AI as a service, risk management, and go-to-market strategies. Key resources mentioned include Synthreo’s MSP-ready tools and AI workflow offerings; URLs to partner sites and product pages can be added here as soon as confirmed.

Takeaways:

• AI as a service is achievable for MSPs when paired with MSP-ready platforms and practical problem-solving approaches.
• The path to profitability lies in balancing services and software, not just selling AI features.
• Focus on identifying real client problems and mapping AI workflows to measurable outcomes.
• Embrace risk with guardrails: host data properly, verify AI sources, and implement governance.
• The market is split between early adopters and those scrambling to catch up; MSPs should lead with business value.

Links for Companies, Products and Books: 

• Synthreo: https://synthreo.ai 
• Pax8: https://www.pax8.com
• Microsoft (general): https://www.microsoft.com
• IT Nation: https://itnation.connectwise.com/
• CoPilot: https://www.microsoft.com/en-us/microsoft-365/copilot

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

In this live IT Nation recap episode, Uncle Marv threads travel anecdotes, conference takeaways, and practical MSP automation into a cohesive narrative. He shares a whirlwind tour that included Lakeland, Philly, and Orlando, culminating in conference reflections and a candid look at the event’s content breadth. The episode doubles as a field report on vendor engagement, with attention to the PitchIT competition and the reality that large conferences often overwhelm attendees with sessions; the solution is deliberate planning and team division to maximize value.

IT Nation’s PitchIT Finalists: 

• 1st place, Strategy Overview: https://www.strategyoverview.com/
• 2nd place: Mizo: https://mizo.tech/
• Steak Knives: ThreatCaptain: https://threatcaptain.com/

Companies, Products & Books: 

• IT Nation: https://itnation.connectwise.com/
• ConnectWise: https://www.connectwise.com
• ASCII Edge / ASCII Cup: https://events.ascii.com/
• Domotz: https://www.domotz.com
• HP iLO: https://www.hpe.com/us/en/hpe-integrated-lights-out-ilo.html
• Action One: https://www.action1.com
• Disney (travel context): https://www.disney.com

Vendor Swag Shoutouts:

• Pure Storage: https://www.purestorage.com
• DriveSavers: https://drivesavers.com
• MSP CFO: https://mspcfo.com (branding referenced)
• SuperOps: https://www.superops.com 
• MSP Camp: https://msp-camp.com/
• ThreatDown: https://www.threatdown.com/

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Join Uncle Marv and Eric Torres, VP of Channel and Community Engagement at Pax8, as they break down the latest in AI-powered MSP automation, cloud marketplaces, and the launch of Pax8’s pioneering agent store. Hear how the company is changing the way MSPs deliver value with customizable solutions and managed intelligence.​

Takeaways: 

• Pax8’s agent store enables MSPs to buy, sell, and create automation agents for new revenue streams.
• Managed intelligence is now a core MSP service, not just a feature; excel by adopting a holistic AI strategy.
• Guided assessments help MSPs understand and roadmap their journey to becoming managed intelligence providers.
• Security and user control are central to Pax8’s integration and data management model.
• Real-world agent success stories include restaurant, hospitality, and event management bots that save hours of manual work.
• Upcoming curriculum and agent stores are designed to meet MSPs wherever they are on their AI journey.
• ​Cloud marketplace customization now gives MSPs direct control over client-facing solutions and shopping options.

People, Products, Companies, Tools, Events

• Pax8: https://www.pax8.com
• Universal Orlando: https://www.universalorlando.com/
• Goo Goo Dolls: https://www.googoodolls.com/
• Delta (Airlines): https://www.delta.com/
• Beyond (Pax8 event): https://beyond.pax8.com/
• ChannelCon (industry event, possible mention): https://www.comptia.org/channelcon

​SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv welcomes Kristin Spiotto, co-founder of Decoded, to discuss the company’s recent rebrand and expanded services tailored for tech firms. Kirstin explains why messaging clarity is the foundation for any successful marketing plan and how they build comprehensive marketing roadmaps that align with business goals such as ARR and client acquisition numbers. From leveraging AI responsibly to harnessing LinkedIn effectively, Kristin delivers actionable insights for MSPs looking to optimize their marketing spend and measure true ROI. 

Takeaways: 

• Messaging clarity is foundational for all marketing efforts to avoid noise.
• Marketing roadmaps start with business goals (ARR, clients) and reverse engineer lead generation needs.
• Full-service marketing includes brand awareness, demand generation, SQL/MQL conversion tracking.
• KPIs and OKRs are critical to measuring and optimizing campaigns effectively.
• Website optimization focuses on traffic, engagement time, and conversion actions.
• Email marketing still delivers best ROI when treated as relationship nurturing.
• AI tools like ChatGPT can scale content but require clear brand messaging input.
• LinkedIn should be used strategically for thought leadership and opt-in lead campaigns, not spam.
• Small MSPs should right-size marketing spends and tactics; avoid wasting money on ads without roadmap.
• Consistency in messaging and metrics tracking is key to seeing long-term results.

People/Products/Companies/Tools/Events: 

• Decoded: https://decodedstrategies.com
• ChatGPT: https://chat.openai.com
• Claude (Anthropic): https://www.anthropic.com/product/claude
• Perplexity AI: https://www.perplexity.ai
• Sales Navigator (LinkedIn): https://business.linkedin.com/sales-solutions/sales-navigator
• Google Analytics: https://analytics.google.com
• StoryBrand Framework (Don Miller): https://storybrand.com/

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.

https://www.itbusinesspodcast.com/thread/

Ready to supercharge your MSP help desk? This episode reveals how PIA’s James Allen and team built a trusted, flexible AI platform that scales with your business and delivers security, efficiency, and community wisdom.

Why Listen:

• Discover PIA’s 60+ built-in automations for service desks
• Hear how vendor-agnostic design ensures flexibility
• Learn about the new Automation Hub and Vibe Conding co-pilot for engineers
• Get insights into securing workflows with ThreatLocker
• Explore PIA’s global community and Discord for real-time sharing
• Experience conference moments and personal highlights from James

Companies, Products and Books Mentioned:

• PIA: https://pia.ai
• ConnectWise: https://www.connectwise.com
• Kaseya: https://www.kaseya.com
• ChatGPT: https://openai.com/blog/chatgpt
• CoPilot: https://www.microsoft.com/en-us/microsoft-365/copilot
• IT Nation: https://itnation.connectwise.com/
• PAX8 Beyond (event): https://www.pax8.com/beyond/
• Universal Orlando: https://www.universalorlando.com

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.