Uncle Marv's IT Business Podcast (Products, stories, and tips for the MSP and IT Professional)

Tired of stacking security tools without results? Roddy Bergeron, Sherweb's go-to cybersecurity fellow, shows MSPs how to build a real security OS—starting with people and processes. This raw chat from Roob conference unpacks vendor truths, community gold, and client-winning talks.

Why Listen:

• Shift security from tools to outcomes that clients actually care about.
• Join Sherweb's free Cyber MSP Community for threat intel and playbooks.
• Master CIS controls implementation roadmap (coming soon).
• Navigate cyber insurance gaps, subrogation risks, and outage responses.
• Hold vendors accountable beyond steak dinners and swag.
• Revamp QBRs to build intrinsic value and raise prices confidently.

Mentioned on the Show: 

• Sherweb: https://www.sherweb.com
• Cyber MSP Community: https://info.sherweb.com/cybermsp-community
• Huntress: https://www.huntress.com
• SentinelOne: https://www.sentinelone.com
• Palisade: https://www.sherweb.com/security/palisade
• CIS Controls: https://www.cisecurity.org/controls
• Keeper: https://www.keepersecurity.com
• CIPP: https://cipp.app
• Right of Boom: https://rightofboom.com/
• Pax8: https://www.pax8.com
• Matt Lee: https://www.linkedin.com/in/cybermattlee/
• Dustin Bolander: https://www.linkedin.com/in/dbolander/
• Ash Cooper: https://www.linkedin.com/in/ash-cooper-cipp/
• John Hammond: https://www.linkedin.com/in/johnhammond010/
• Michael Slater: https://www.linkedin.com/in/slatermichael/

=== SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Technology Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo 
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire 
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever felt trapped by a giant client that underpays, over-demands, and burns your weekends, this one is for you. Marv breaks down how UPS cut Amazon, how he fired a client that was 34% of his revenue, and how you can do the same without tanking your MSP.

Why Listen

• See how UPS cutting Amazon volume mirrors MSPs cutting low-margin, high-noise clients.
• Hear the full story of firing a massive, multi-office client that consumed over half of Marv’s time.
• Get concrete ideas for raising prices, enforcing minimums, and dealing with legacy plans.
• Walk away with guardrails so no client exceeds a healthy percentage of your MRR again.
• Get practical tips for resetting SLAs, pricing, and standard stacks without apologizing.
• Understand how last-mile style work, legacy servers, and freebies quietly destroy profit.

=== News

Fortinet FortiGate Owners: New SSO Bypass Being Exploited Even on Patched Devices

• https://thehackernews.com/2026/01/fortinet-patches-cve-2026-24858-after.html

Notepad++ Supply Chain Attack Attributed to Chinese APT — Backdoor Delivered for Six Months

• https://www.helpnetsecurity.com/2026/02/03/notepad-supply-chain-attack-iocs-targets/

OpenClaw AI Agent Platform Exposes Thousands of Instances to Unauthenticated Control

• https://www.pointguardai.com/ai-security-incidents/openclaw-moltbot-agent-control-plane-exposure

Microsoft Defender Adds Threat Protection for AI Agents Built with Foundry

• https://learn.microsoft.com/en-us/azure/defender-for-cloud/release-notes

Florida Man Arrested at Disney-Area Resort

• https://linkly.link/2ZjYg

=== Mentioned in the Show

• IT Expo: https://www.itexpo.com
• MSP Expo: https://www.mspexpo.com
• Tech Super Show: https://www.tmcnet.com/techsupershow/
• MSP Association of America: https://mspaa.org
• Right of Boom (Right of Boom conference): https://rightofboom.com
• Microsoft Defender for Cloud / AI services: https://azure.microsoft.com/services/defender-for-cloud
• Sherweb: https://www.sherweb.com
• Zero Trust World: https://zerotrustworld.com
• ChannelPro Defend: https://www.channelprodefend.com

=== SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Technology Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo 
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire 
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever wondered whether Zero Trust is just layered marketing or a must-have for your MSP, this episode gives you a grounded, real-world answer. Marv and Raffi translate frameworks like NIST 800‑207 into operations decisions you can actually implement with your current stack.

Why Listen:

• Hear a real attack story where VPN, RMM, ThreatLocker, and EDR all played a role.
• Learn why “never trust, always verify” applies to vendors, tools, and RMMs—not just end users.
• Understand the interplay between MDM, PAM, EDR, conditional access, and Zero Trust.
• Get a practical stepladder approach: identity, device, and data as your starting pillars.
• Discover why security is a process, not a tool—and how to charge more for the extra work.

Resources and Mentions

• Triada Networks: https://triadanet.com
• NIST Special Publication 800‑207 (Zero Trust Architecture): https://csrc.nist.gov/publications/detail/sp/800-207/final
• Duo (MFA): https://duo.com
• Microsoft Intune: https://www.microsoft.com/microsoft-365/business/microsoft-intune
• Microsoft 365 / Azure AD / Entra ID: https://www.microsoft.com/microsoft-365
• Okta: https://www.okta.com

=== SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo 
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire 
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode centers on how connection and community shape both workplace culture and personal wellbeing. Lori Saitz shares how she helps companies use internal podcasts to improve communication and build culture, while also telling her story of moving from digital nomad life to creating a grounded, community-focused life in Charlotte. Gratitude, intentional relationships, and honest storytelling run through the whole conversation, from leadership communication to personal health.

Top Takeaways

• Internal podcasts act as a modern replacement for company newsletters and sporadic town halls, giving leaders a direct, human way to communicate with employees.
• Lori’s “core four” focus—culture, communication, connection, and community—guides short, weekly 15‑minute internal episodes that employees can easily consume.
• These internal shows are especially powerful for midsize companies and distributed teams (remote workers, people in trucks, manufacturing staff) who can’t always attend live meetings.
• Gratitude and grounding practices can be woven into workplace content, helping people reset before or after stressful meetings and stay more centered.
• Lori’s own shift from nomading to settling in Charlotte highlights the importance of intentionally building community and creating a “nest” for emotional health.
• Relationships change as people grow; part of staying healthy and authentic is accepting when certain friendships are no longer aligned.
• Social connection and a sense of purpose are major contributors to longevity and wellbeing, often outweighing purely nutritional or medical factors.

=== SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo 
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire 
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

View the livestream here: https://www.youtube.com/live/4wEUtHAnWyI?si=xoTByC859c2N44Nl

What We Cover

When clients ask ChatGPT instead of calling you

• The junior user who wanted to bypass TruGrid with IP whitelisting on a Comcast residential line.

Remote users, OneDrive chaos, and SharePoint security

• Migrating data from a former IT person’s personal OneDrive into SharePoint with proper permissions.
• Requirements like “only this junior can access files from one company laptop” and how that changes your design.
• Shared RDP workstation and licensing headaches

NetAlly AllyWare 2.9: Easy Wired & Easy Wi‑Fi

• What’s new in AllyWare 2.9 (build 2.9.0.85) and why you need AllyCare for updates.
• Easy Wired and Easy Wi‑Fi views on EtherScope and LinkRunner for one‑tap tests.
• Wi‑Fi 7‑related enhancements, MLO (multi‑link optimization), and faster AirMapper surveys.

Community, outages, and upcoming events

• Top 10 things IT pros did during the recent M365 outage, including “on‑prem doesn’t look so bad after all.”
• Conference season preview: Right of Boom (Vegas), IT Expo / MSP Expo / TechSuperShow, ChannelPro Defend and Zero Trust World.
• Listener email on zero trust platforms, ThreatLocker vs. Microsoft 365 stack considerations.

=== Links from the Show

• NetAlly 2.9 Update: https://linkly.link/2ZMbn
• EtherScope: https://amzn.to/4kgiZUL
• IT Expo: https://www.itexpo.com
• MSP Expo: https://www.mspexpo.com
• ChannelPro Defend: https://events.channelpronetwork.com
• Zero Trust World (ThreatLocker event): https://zerotrustworld.threatlocker.com
• Right of Boom: https://rightofboom.com
• Florida Man - Grady Judd Morning briefing: https://linkly.link/2ZMbg

=== SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This episode gives MSPs a behind‑the‑scenes look at how ImmyBot plans and grows without becoming “just another sales‑driven vendor.” Tara pulls back the curtain on their 2026 leadership retreat, AI debates, partner experience goals, and the community‑led mindset that attracted over 1,000 MSPs without a traditional sales team.

Why listen

• Hear how ImmyBot runs its senior leadership kickoff and aligns every department around a few clear 2026 goals.
• Learn why they question whether features really need AI and how they avoid AI for AI’s sake.
• Get an MSP‑first perspective on vendor “community,” investor pressure, and protecting culture as you scale.
• Learn how a one‑person MSP used ImmyBot to postpone their first technical hire by a year.
• Discover why ImmyBot focuses on developer experience and internal use before releasing anything customer‑facing.
• Hear how they’re collaborating with Roost, CyberDrain, Huntress, and others on long‑running, community‑driven initiatives.
• Pick up practical insight on conferences, burnout, and finding the right balance between travel, business, and life.

Links from the Show

• ImmyBot: https://immy.bot
• Immense Networks: https://immense.net
• MSPGeek: https://www.mspgeek.org
• Huntress: https://www.huntress.com
• Rewst: https://rewst.io/
• CyberDrain: https://www.cyberdrain.com
• Zero Trust World (ThreatLocker): https://zerotrustworld.com

SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo 
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire 
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you run an MSP and are already exhausted in week one of 2026, this episode will feel uncomfortably familiar—and very useful. Marv turns a week of ISP upgrades, hospital time, and junior-tech misadventures into a concrete set of New Year resolutions you can actually implement.

=== Why Listen

• Hear real-world stories: ISP upgrades over Christmas, SD-WAN cutovers, and co-managed headaches.
• Learn why underpricing attracts bargain hunters and destroys margins—and how to fix it.
• Get a simple framework for quarterly (or monthly) margin audits by service category.
• See how to separate “basic support” from “cybersecurity” using surcharges or tiered bundles.
• Understand why disciplined client onboarding, baselines, and security gap plans reduce tickets and churn.
• Pick up a practical “no after-hours alerts” rule to protect your and your team’s mental health.
• Discover the value of peer mastermind groups and free communities like ASCII Spark, Pax8 groups, IT Nation, and SMB Community.
• Enjoy a fun MSP-themed “Top 10 things clients say before the server crashes” list.

=== Links from the Show

• MSP Radio (by Dave Sobel): https://www.mspradio.com
• Small Biz Thoughts (Carl Palachuk): https://www.smallbizthoughts.com
• ASCII / ASCII Spark: https://www.ascii.com
• Pax8: https://www.pax8.com
• ConnectWise IT Nation: https://www.connectwise.com/theitnation
• SMB Community (Karl Palachuk’s community): https://www.smallbizthoughts.org
• PodFest Expo: https://podfestexpo.com
• Star Trek Prodigy: https://www.startrek.com/shows/star-trek-prodigy

=== SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo 
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire 
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you rely on Small Biz Thoughts, IT Service Provider University, or The Business of Tech, this conversation is your roadmap to what’s changing and what’s not. Hear directly from Dave Sobel and Karl Palachuk about the acquisition, the five‑year plan, and how this new ecosystem can help you build a stronger MSP in 2026.

=== Why listen

• Understand why MSP Radio acquired Small Biz Thoughts and IT Service Provider University.
• Hear Karl explain why he sold, what “stewardship” means, and why he’s not going anywhere.
• Learn how SBT community members will now gain access to Business of Tech plus content, vendor briefings, and insider reports.
• Get insight into Dave’s multi‑year business plan and his “chocolate and marshmallow” analogy for combining brands.
• Discover how the new structure keeps Karl’s books, SOPs, and checklists alive and updated rather than shelved.
• See how both Dave and Karl think about vendor relationships, ethics, and independent, fact‑driven analysis.
• Hear practical ways MSPs can plug into the combined ecosystem for training, coaching, and community.

=== Mentioned on the show

• MSP Radio (company/umbrella): https://www.mspradio.com
• The Business of Tech (podcast/media): https://www.businessof.tech
• Small Biz Thoughts: https://www.smallbizthoughts.com
• IT Service Provider University (ITSPU): https://www.itspu.com
• Relax Focus Succeed (book): https://amzn.to/44W2I10
• Killing IT Podcast: https://podcasts.apple.com/us/podcast/the-killing-it-podcast/id1463295432

=== SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo 
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire 
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Uncle Marv shares a sarcastic Top 10 list of what MSPs are “excited” about in 2026, including AI that fixes everything, clients who finally get cybersecurity, and the 37th AI‑powered RMM. He digs into stack sprawl, compliance frameworks, cyber insurance requirements, and the myth of 100% client compliance while encouraging MSPs to focus on outcomes like better security, more uptime, and real business continuity.​

Top 10 Things MSPs Are Totally Excited About in 2026

• AI That Fixes Everything — Except Itself
• Clients Who Finally “Get” Cybersecurity
• Vendors Promising Fewer Portals (Again)
• The Cloud Migration That Never Ends
• New Acronyms To Confuse Everyone
• Compliance Audits As a Hobby
• The Return of the SMB IT Budget Unicorn
• The 37th AI-Powered RMM Solution
• MSP Conferences With More Buzzwords Than Beer
• Finally Achieving 100% Client Compliance

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Close out the year with a candid MSP roundtable featuring LionGuard’s Brook Lee, ABC Solutions’ Rayanne Buchianico, Bvoip’s George Bardissi, Domotz’s Destiny Bertucci, MSP CFO’s Larry Cobrin, and more. They cover Goldman Sachs 10,000 Small Businesses, PitchIT, AI-driven service delivery, conference strategy, and the business intelligence MSPs need to boost margins. Along the way, the ITB Podcast Awards crown best episode, best swag, and best guest while Uncle Marv reflects on 10 years of podcasting, community, and staying in the fight as an IT business owner.

Takeaways:

• ​Hear a grounded recap of 2025’s AI, automation, and “managed intelligence” trends and what actually made it into MSP stacks.
• Learn how Liongard evolved from asset change management into security dashboards, Threat Impact IQ, and Visual Insights Pro for actionable MSP data.
• Pick up hiring insights on why there is not a talent shortage, just a sourcing problem, and how to grow tier-1 techs into higher-value roles.
• Get candid vendor perspective on AI agents, customer experience, and why over-automation can destroy your client relationships.
• Discover how MSP CFO helps identify profitable clients, agreements, projects, and engineers instead of just adding more endpoints.
• Hear how ABC Solutions used PitchIT and Goldman Sachs 10,000 Small Businesses to design and market a new service with a 70-page growth plan.
• Learn from Auvik vs Domotz episode feedback about monitoring, network visibility, and making tools truly actionable.
• Take away practical conference tips for navigating podcast row, avoiding shiny object syndrome, and getting real ROI from events.
• Get ideas for better swag strategy and booth etiquette, from meaningful giveaways to “no swipe if you’re not interested” behavior.
• End the year with a motivational reminder to celebrate surviving, hiring, niching down, and just keeping your clients running.

Links from the Show

• MSP CFO: https://www.mspcfo.com
• ABC Solutions: https://www.abcsolutionsfl.com
• Auvik: https://www.auvik.com
• Thread (Matt Lynn): https://www.thread.co
• SuperOps: https://www.superops.ai
• Karl Palachuk: https://www.smallbizthoughts.com

=== LICENSE CERTIFICATE: Envato Elements Item: All media items below are licensed to Marvin Bee for use in the IT Business Podcast under a valid Envato Elements commercial license.

Black Santa Searches Online for Gift Locations Using His Laptop

• https://elements.envato.com/black-santa-searches-online-for-gift-locations-usi-NE2ZRTW
• License Date: December 18th, 2025
• Item License Code: 5N3SMXQY6U

Christmas Happy Trap

• https://elements.envato.com/christmas-happy-trap-9F7DLDB
• License Date: December 18th, 2025
• Item License Code: PVAEJZU7TX

Christmas Hip Hop by FatOwlProductions

• https://elements.envato.com/christmas-hip-hop-BNR8WUW
• Licensed Dec 2, 2024
• Item License Code: RT4GP6HUC3

Deck The Halls Vocal by SyncHits

• https://elements.envato.com/deck-the-halls-vocal-QCK6SYW
• License Date: December 18th, 2025
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All materials are used under Envato Elements’ commercial, worldwide, and non-exclusive single-use license for completed podcast content

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.