Uncommon Real Estate

In this throwback episode, Chris and Jeff chat with top-producing team lead Dave Knight, who shares his strategies for building a referral-driven business. Dave breaks down how he leverages client events and purposeful scripts to strengthen client relationships and create a steady flow of referrals. 

From planning engaging events to implementing follow-up processes, Dave’s methods show how consistent, thoughtful interactions can set agents apart in a competitive market.

Books Mentioned:

• Rocket Fuel by Gino Wickman and Mark C. Winters, for visionary business leaders looking to improve operations through integrative partnerships.
• The Go-Giver by Bob Burg and John David Mann, a guide to building successful client relationships by “coming from contribution.”

Connect with Dave on Facebook

Connect with Chris

•  On Facebook
• On Instagram

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

In this episode, Chris sits down with Gayle Bailey, a seasoned realtor and team lead of The Bailey Team, who has mastered the hybrid approach of "resommercial" real estate—working with both residential and commercial clients. 

Gayle shares how his unique background, growing up in a family of realtors, led him to purchase his first property in college and cultivate a successful real estate career in the DC metro area.

Chris and Gayle discuss the opportunities and challenges of handling both residential and commercial transactions, from navigating commission structures to the complexities of commercial deals. 

Gayle explains the value of balancing these two markets and provides insights for agents interested in stepping into the commercial world. He also highlights how strong client relationships and clear communication build trust, especially when working through referrals from residential agents.

Tune in to learn Gayle's strategies for scaling a real estate business, expanding into new markets, and leveraging high-value deals to create lasting wealth.

Connect with Gayle:

• Email: [email protected]

Connect with Chris:

• Instagram: @craddrock
• Facebook: Chris Craddock Business

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here. 

In this throwback episode, Chris and Jeff break down how tracking key performance indicators (KPIs) can turn your efforts into real, measurable success. 

Learn how to identify the right metrics, focus on what matters most, and drive serious growth in your real estate business. Whether you’re an agent or investor, this episode is packed with actionable insights to help you hit new milestones in 2025!

What You’ll Learn:

• The most important KPIs to track for real estate success
• How to predict future business performance with data
• Maximizing your return on time invested (ROTI)
• Common KPI mistakes and how to avoid them
• Step-by-step guide to starting KPI tracking today

Connect with Chris & Jeff:

• Chris's Instagram: @craddrock
• Chris's Facebook: Chris Craddock Business
• Jeff's Instagram: @jeffsaferite
• Text Jeff directly at 703-899-7270

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here. 

In this episode, Chris sits down with Tommy Harr, a 29-year-old real estate investor from Columbus, Ohio, who netted $2 Million in 2023. He's mastered the art of off-market deals. 

He walks through his lead generation system, which relies on data-driven methods, cold calling, and off-market acquisitions to consistently find motivated sellers.

Whether you're a real estate agent looking to turn leads into listings or an investor seeking off-market opportunities, Tommy’s insights on data, follow-up, and cold calling can help take your business to the next level. Discover how Tommy’s method works and how you can start implementing these strategies today!

Key Takeaways:

1. The Power of Off-Market Deals
2. Cold Calling as a Core Strategy
3. Data-Driven Success
4. Consistency is Key
5. Building a Scalable System

Resources Mentioned:

• Propstream: A data tool Tommy uses to pull niche lists of motivated sellers.
• Kind Skip: A skip tracing service Tommy uses to find contact information for off-market leads.
• REI SIFT: A CRM Tommy recommends for managing data and automating follow-up processes.

Connect with Tommy:

• Instagram: @TommyHar05 

Connect with Chris Craddock:

• Instagram: @Craddrock 
• Facebook - https://www.facebook.com/ChrisCraddockBusiness/
• Facebook Group: Uncommon Real Estate 

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here. 

In this episode, Chris sits down with Josh Stern, who built a highly successful, self-sustaining business using the "I-We-They" formula. Josh shares how he transitioned from working solo to creating a team that runs his business with minimal input from him—allowing him to work as little as 16 hours a year. Whether you’re a solo agent looking to grow or already managing a team, this episode is packed with actionable advice for creating a more efficient and autonomous business.

Key Topics Discussed:

• What the "I-We-They" model is and how it works in real estate
• Josh’s journey from hands-on agent to building a business that runs itself
• The importance of systems and processes in scaling a real estate business
• How to delegate effectively and trust your team
• The role of coaching and mentorship in achieving business autonomy
• Overcoming challenges in the transition from “I” to “We”
• Actionable steps for agents looking to scale their own business
• Josh’s personal success story: working just 16 hours a year while maintaining a thriving business

Resources Mentioned:

• The Millionaire Real Estate Agent by Gary Keller

Connect with Josh Stern:

• Email: [email protected]
• Website: www.sternteam.com

Connect with Chris:

• Instagram: @craddrock
• Facebook: Chris Craddock Business

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here. 

In this powerhouse throwback episode, Chris and Jeff sit down with Brent Bowers of Land Sharks and Wholesalers Inc to discuss his unique approach to generating passive income through vacant land deals. Brent reveals how real estate investors and agents can tap into the low-competition niche of land investing to create steady revenue streams without facing heavy competition.

Key Takeaways:

• How Brent transitioned from traditional real estate to specializing in vacant land deals
• Why land investments offer little competition and high rewards
• Proven strategies for finding, buying, and selling land at a profit
• The role of seller financing in generating passive income
• How to build a successful business while enjoying more personal freedom

Reach out to Brent:

• Website: https://thelandsharks.com/ 
• Instagram: @brentlbowers
• YouTube: Brent Bowers

Reach out to Chris:

• Facebook - https://www.facebook.com/ChrisCraddockBusiness/
• Instagram - https://www.instagram.com/craddrock/

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here. 

In this throwback episode, Chris and Jeff are joined by Leigh Brown, who shares her expert strategies for  consistently creating engaging content, aligning your social media presence with your brand, and maximizing the impact of each post. 

Whether you’re a seasoned agent or just starting, this episode offers practical advice to make social media work for you.

Key Takeaways:

• Batching Content by recording multiple videos or posts at once, saving time, and maintaining consistency.
• Find out how to tailor content for different social media platforms like Instagram, Facebook, and LinkedIn to engage distinct audiences.
• Learn how featuring local businesses and community events can help build trust and deepen relationships with your audience.
• Use your social media insights to refine content strategies and identify what works best for your followers.

Reach out to Leigh:

• Website: LeighBrown.com
• Instagram: @LeighThomasBrown
• Facebook: Leigh Brown
• LinkedIn: Leigh Brown

HIT ME UP: 

Facebook - https://www.facebook.com/ChrisCraddockBusiness/

Instagram - https://www.instagram.com/craddrock/

Hit Jeff up: 703-899-7270

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here. 

In this episode, Chris sits down with Sammy Destefano, a real estate agent in Phoenix, Arizona, who has built a highly successful career by mastering the art of cold calling RELENTLESSLY. 

He reveals the mindset and discipline that helped him rise above the 90% failure rate in real estate, his approach to expired and canceled listings, and the impact of waking up at 4 AM to execute his strategies. 

Key Takeaways:

• The importance of hustling in the beginning to build a business
• Finding and mastering a niche in real estate
• How cold calling helped Sammy meet prominent clients
• Why 90% of agents fail in their first three years—and how Sammy avoided that trap
• The value of a disciplined routine, including waking up at 4 AM and daily phone prospecting
• How coaching and mentorship helped propel Sammy’s career to new heights

Connect with Sammy:

• Cell: 919-454-6482

Connect with Chris:

• Facebook - https://www.facebook.com/ChrisCraddockBusiness/
• Instagram - https://www.instagram.com/craddrock/

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here. 

In this archive episode, we take it back to when Chris and Jeff were joined by real estate investor Zack Boothe. Zack took on a crazy 40-day challenge to turn just $1,000 into $40,000 using the driving for dollars method, and ended up crushing that goal AND making $100,000 in equity.

He breaks down the exact steps he took so that anyone—whether an investor or agent—can use the Driving for Dollars method to find profitable deals. Zack also shares the secrets to building a strong buyer list and how this launched his business into new heights.

Quotes from Zack:

"I had just $1,000, my car, and a smartphone. I wanted to show that you don’t need a massive budget to succeed in real estate."

"You don’t need a huge team to scale your business. I have one driver, and we add 2,000 properties to our marketing list every week."

"One of the biggest mistakes I made early on was paying too much in commissions to drivers."

Zack's Resources:

• DFD Mastery – Zack's real estate training program: dfdmastery.com
• Deal Machine App – https://www.dealmachine.com/ 
• 40-Day Challenge – Watch Zack’s documented journey: dfdmastery.com/40in40
• Facebook - DFD Mastery

Hit Jeff up:

Cell: 703-899-7270
Instagram - @jeffsaferite

Hit Chris up:

Facebook - https://www.facebook.com/ChrisCraddockBusiness/

Instagram - https://www.instagram.com/craddrock/

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here. 

In this episode of the Uncommon Real Estate Podcast, Chris sits down with Mike Hogan, a real estate veteran who has mastered the art of turning Zillow leads into cash, building a strong team that closes 1,000+ transactions a year.

Discover the step-by-step process Mike uses to convert online leads into successful transactions, the systems he developed to scale his business, and the strategies he would use if he was starting all over again...in New Mexico!

Key Takeaways:

• How early challenges shaped Mike Hogan’s mastery of online lead conversion.
• The systems Mike uses for relentless follow-up and higher-than-average conversion rates.
• Mike’s winning formula for balancing quick profits with long-term wealth.
• Insider tips to help agents and team leaders duplicate Mike’s proven success.

Memorable Quotes:

• "People buy houses from people they like. The first thing I always wanted to do was get on the phone with them and get an appointment right away."
• "It doesn't matter what the lead source is. If your systems are correct, the leads will work."
• "I want to spend all my time on revenue-producing things. That's all I want to do."

Connect with Mike:

• LinkedIn: Mike Hogan
• Phone: 804-503-0811
• Instagram: @_mike_hogan_

Connect with Chris:

• Facebook - https://www.facebook.com/ChrisCraddockBusiness/
• Instagram - https://www.instagram.com/craddrock/

Resources:

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.