In this conversation, Keyan Bazargan discusses the importance of focusing on last mile shipping as a strategic area for brands to reduce costs and improve efficiency. He emphasizes that this area offers significant opportunities for savings without causing major disruptions to the supply chain. By prioritizing last mile shipping, brands can achieve a high return on investment and effectively cut their cost of goods sold.

Takeaways

• There's a lot of different areas I could have chosen to focus on to help companies save money.
• The reason why I focused on last mile shipping is because I think the majority of brands there have a lot of meat left on the bone.
• There's a lot of room to save and to actually make a change is not as disruptive to your supply chain.
• I viewed it as the category like the highest ROI use of your time. If a brand is looking to cut their cost of goods sold, I recommend starting with shipping.
• Manufacturing changes that you might make are a lot bigger of a project than modifying your last mile shipping.
• Last mile shipping offers significant opportunities for savings.
• Strategic focus on last mile shipping can lead to operational efficiency.
• Cutting costs in last mile shipping can enhance overall brand performance. Effective shipping strategies are crucial for modern brands.

Episode Resources

Connect with Keyan Bazargan

• https://www.linkedin.com/in/keyan-bazargan/
• https://www.linkedin.com/company/iron-margin/
• https://www.ironmargin.com/

Connect with Justin Smith

• https://smithcre.com/
• https://www.lee-associates.com/
• [email protected]
• https://www.linkedin.com/in/justinbsmith