About the Guest:

Renae Leith Manos is an entrepreneur, journalist, luxury travel commentator, and coach. She is the founder of Renae's World, a leading authority in the global luxury hotel, restaurant, and spa review sector. With a background in journalism and a passion for luxury hotels and restaurants, Ranae has established herself as a prominent influencer in the travel industry. She has a wealth of experience in reviewing hotels and restaurants and has built strong relationships with industry professionals around the world.

Episode Summary:

In this episode, Janet and Amelia interview Renae Leith Manos, a 40+ influencer and founder of Renae's World. They deep dive into the reality of being an influencer and the hard work that goes into creating content and building a following. Renae shares her journey from being a journalist to launching her own brand focused on luxury travel. She discusses the challenges and rewards of being an influencer, the importance of authenticity, and the evolving trends in the luxury hotel industry. Renae also talks about her consulting business and her passion for mentoring young women in the digital media space.

Key Takeaways:

• Being an influencer is not just about taking pretty pictures and posting them online. It requires hard work, discipline, and a deep understanding of the industry.
• Authenticity is key in building a loyal following. People are looking for real experiences and genuine connections, not just polished and airbrushed content.
• The future of luxury hotels is changing, with a focus on wellness, sustainability, and personalized experiences. Hotels need to adapt to these trends to meet the evolving needs of their guests.
• Building a large following on social media takes time and effort. Engaging with your audience, sharing personal stories, and providing valuable content are essential for attracting and retaining followers.
• Influencers have the power to make a positive impact on the travel industry by supporting and promoting hotels and brands that align with their values and provide exceptional experiences.

Notable Quotes:

• "I think influencing is certainly one of those areas where there's a lot of smoke and mirrors in life." 
• "You have to be bright, courageous, and resilient to succeed as an influencer." 
• "None of this is real. What you see on Instagram or social media is not reality."

Resources:

• Ranae's World - Website
• Ranae's Instagram - Instagram

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