Season 5, Episode 15: Understanding the 10 Buying Consumers in Pest Control Sales

In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down an important sales and marketing lesson for pest control companies: not all consumers buy the same way, and they should not all be sold the same way.

This episode explores the classic ATT training concepts of DICEN and FARPS, which identify the 10 major buying consumer types you are likely to encounter. On one side are consumers generally looking for any pest control company, including the Dissatisfied, Infrequent, Competitive, Emergency, and Newcomer buyer. On the other side are those more likely looking for your company specifically, including the Former customer, Advertising influenced, Repeat customer, Passer by, and Solicited buyer.

Casey explains how each of these consumer types interacts with a pest control company differently, what motivates them, how they should be handled by your office and sales team, and why it is a mistake to prejudge which leads are best or worst. Some buyers may appear weak on the surface but become outstanding long-term customers, while others that seem easy may still require the right support to close.

The episode also introduces RASCIL — Reliability, Authorized products and services, Special services, Completeness of service, Illustrations and slogan, and Locations served — as a framework for understanding what consumers are actually looking for when they compare pest control companies online.

This is a strong educational episode for pest control owners, managers, CSR teams, and salespeople who want to improve lead handling, better understand buyer intent, and increase close rates by matching the right communication style to the right customer.

For help with pest control marketing, websites, SEO, Google Ads, Local Service Ads, CRM automation, and lead generation, visit www.rhinopestcontrolmarketing.com or email [email protected].

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Casey Lewis

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(925) 464-8383

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