In this captivating episode of Unemployable, the team hosts Scott McKeon, a co-founder of Espresso Displays—a company revolutionizing portable work technology. The episode dives into how Scott and his team of young Australian entrepreneurs identified a gap in the market for portable, high-quality secondary screens for professionals on the go. Starting from a simple need to extend their laptop screens, Scott shares how they brainstormed, prototyped, and took their idea all the way to Shenzhen, China, to learn the ins and outs of manufacturing electronics firsthand.

Listeners will get an inside look at the gritty reality of launching a product from scratch: living on air mattresses, navigating cultural divides in manufacturing, and figuring out product development on the fly. Scott also reveals how their Kickstarter campaign exploded, raising over AUD 430,000 and validating their idea. This episode is filled with inspiring moments, from overcoming the initial hurdles of tech development to securing a place in major retailers like JB Hi-Fi, proving that innovative, high-quality products can come from anywhere—even a startup in Australia.

It’s a story of risk-taking, resilience, and the power of a clear vision, perfect for anyone fascinated by entrepreneurship, hardware tech, and scaling a startup in today’s competitive landscape.

Follow Scott on: https://www.instagram.com/espressodisplays

TikTok Discovery Call At 📞: https://form.jotform.com/242972480015859

Get your FREE Unemployable Workbook 📖: https://unemployable.com.au/2024

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The latest episode of the Unemployable podcast highlights three distinct sections:

Property Success Stories: The hosts discuss a recent property day event where clients demonstrated how they went from zero to $100 million worth of real estate in development, all without using their own money. A powerful narrative showing that even starting with nothing can lead to immense growth when the right strategies are applied.

Understanding Inflation and Financial Planning: The episode explores how inflation impacts everyday life and provides actionable insights on managing finances. A deep dive into why many feel like they are falling behind financially and practical steps to counteract this trend.

The Opportunity of TikTok Shops: A segment focuses on why TikTok Shops might be the most exciting opportunity for entrepreneurs and brand owners right now, particularly for those without traditional business skills. This discussion offers a fresh look at leveraging new platforms for income generation.

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"How Two Guys Went From $0 to $100 Million in Real Estate – No Money Down!" Discover how two real estate developers started with no money, partnered with high-net-worth investors, and built $100M worth of real estate using other people's money.

"Beat Inflation with Real Estate – Why You Need to Invest Now" The hosts explain why real estate is one of the best hedges against inflation and how to get started, even if you don’t have much capital.

"TikTok Shop: The Future of E-commerce and How You Can Cash In" Perry Bentley breaks down the incredible opportunities in TikTok Shop, including strategies to start selling even before it launches in Australia.

"Real Estate Deals with Hidden Value – How to Find Properties Most Developers Overlook" During Property Day, participants discovered how targeting overlooked real estate deals can yield massive profits.

"Make $100k From One TikTok Video – Here’s How!" A real story about how an older creator made $100,000 from a single TikTok live stream, proving anyone can succeed in this booming e-commerce space.

"How I Built a $200k Gym in 14 Days with Zero Marketing Budget!" Kale shares how he leveraged local influencers, community feedback, and grassroots tactics to launch a gym in a small town, generating $200,000 in annual revenue in just two weeks.

"The Untold Story Behind a Multi-Million Dollar Rugby Brick Business"From a small-town gym to selling rugby kicking tees worldwide, Kale’s unexpected entrepreneurial journey led to a $2M business. Learn how he scaled a niche product into a global brand.

"Want to Grow a Business? Here’s Why ‘Just Start’ is the Best Advice"Kale reflects on his journey, explaining why taking imperfect action is the key to entrepreneurial success. “If I can grow a global business from Cromwell, New Zealand, so can you.

"NFTs, Roc Nation & Stan Lee’s Comics: Inside Our First NFT Marketing Campaign" Kale talks about working with Roc Nation and the Stan Lee estate on an NFT project, exploring the challenges and learnings from marketing digital collectibles.

"Why Sweat Equity Beats Cash: Building Businesses by Taking Equity"Kale explains his approach to startup partnerships, revealing how taking equity instead of cash has led to ownership stakes in multiple growing businesses like Rugby Bricks.

"From $200 to $202k in Revenue: My Simple Pre-Sale Strategy for Gym Success" Kale shares his blueprint for pre-selling gym memberships before even opening the doors, securing over 200 memberships and turning a risky idea into a profitable business.

“The Costliest Startup Mistakes You Can Avoid!” Discusses common mistakes startups make and how to navigate them with experience from the team.

“The ONE Question Every Entrepreneur Should Be Asking!” Focus on the power of asking the right questions and how it can transform a business.

“The Secret to Startup Success? It’s All About the Right Team!” Explores the importance of being in the same space physically and how team dynamics can make or break a startup.

“Why Real Estate is the Safest Bet Right Now!” Delve into Eric’s real estate ventures, explaining why working with proven developers is key.

Why Startups Fail: Don’t Let This Happen to You!” Highlights avoidable pitfalls in startup culture and practical advice you can use right now.

"From Fighter to CEO: How Nick Atkins Scaled FightHQ to an 8-Figure Business" Learn how Nick Atkins leveraged his fighter's mentality to scale FightHQ, Australia’s largest fight gear marketplace, to an 8-figure business in just four years.

"Surviving Childhood Struggles: Nick’s Grit and Determination for Success" Nick opens up about his challenging childhood, moving from struggle to becoming an entrepreneur, and how it shaped his journey.

"How FightHQ Solved a Major Tech Problem for Taekwondo Athletes" Nick shares how FightHQ introduced an innovative scoring system for Taekwondo that revolutionized competitions and improved athlete performance. "Infliction Fight Series: How FightHQ Expanded Into Fight Promotion" Nick Atkins discusses how FightHQ expanded into fight promotion through Infliction Fight Series, combining e-commerce with live fight events.

"FightHQ’s Rapid Growth: Scaling Operations and Managing 64 Suppliers" With over 64 suppliers and an ever-growing product range, Nick shares how FightHQ manages the logistics and operations to stay ahead in the combat sports market.

"The Business of Combat Sports: Building a Brand That Changes Lives"Nick reveals how FightHQ's mission goes beyond profit, aiming to make combat sports accessible while changing lives through martial arts.

“Why Taking Breaks Can Actually Skyrocket Your Success!” The hosts discuss how regular, intentional downtime is the key to sustaining high-level performance and avoiding burnout as an entrepreneur.

“Entrepreneur Guilt: Why Watching Netflix Isn’t as Bad as You Think!” Hear why feeling guilty for taking time off could be holding you back more than you realize, and what it truly means to recharge.

“The Unexpected Business Insight That Comes from Doing Nothing.” How disconnecting completely can lead to breakthroughs and unexpected clarity on big decisions.

“Why Sacrifice Isn’t the Path to Success – It’s Balance!” A debate on whether the traditional hustle mentality still works, or if embracing balance is the true secret to building a successful life.

“The One Piece of Advice From a $20M Entrepreneur You Need to Hear!” Discover the wisdom shared by Derek Sivers, founder of CD Baby, about achieving balance, even after selling his company for $20 million.

“Content Creation: Why Most Entrepreneurs Get It Wrong!” Learn why simply chopping up long-form content for social media won’t cut it and what really makes a shareable, impactful post.

"The Power of Saying ‘No’ – Why Learning What Not to Do is Key.” The hosts share how choosing what not to focus on has made a bigger difference in their success than any to-do list ever has.

“Why Doing It All Is a Myth: Hire for Your Weaknesses!”Why successful entrepreneurs don’t waste time mastering every skill and instead lean into what they’re naturally good at.

"Making Millions Without Lifting a Hammer?"

Dominic reveals how he made over a million dollars on a project without ever building anything. Find out how strategy beats sweat equity!

"The Secret to Profitable Real Estate with No Money Down!"

Discover how Dominic turned a small investment into a multi-million-dollar property company by leveraging the hidden potential of every deal.

"Flooded Properties: A Developer's Worst Nightmare or Hidden Goldmine?"

Learn how Dom turned a 'flooded' property—something every developer dreads—into one of his most profitable projects!

"Turning Bankrupt into Billions: The Millionaire Playbook"

Dom shares how even clients who started from zero and went bankrupt are now multimillionaires by following his methods.

"Flipping the Market: How One Property Brought Him $300K in Just Six Months!"

Dom reveals his quick cash strategies, explaining how he picks properties that others pass on and turns them into goldmines.

"The 3-Tier Lending Hack That Can Save You from Traditional Bank Hurdles"

Dom demystifies how to leverage second and third-tier lenders to fund deals that big banks won't touch.

"Why 10% Interest Is a Bargain!"

Don’t sweat the interest rate—Dom explains why, for the right deal, paying 10% interest could still make you a fortune.

"From Zero to Building Skyscrapers: How One Client Became Melbourne’s Second Largest Developer"

Dom tells the story of a client who went from nothing to owning Melbourne’s skyline.

"The $200,000 House Hack You Can Do with Zero Experience"

The exact step-by-step process Dom used to get his brother and sister their first homes—with built-in equity!

"Building Earlibird AI: Simplifying Business with Tech Innovation" Chris reveals the challenges of scaling Earlibird AI, focusing on simplicity, reducing costs, and driving efficiency to deliver high-value tech solutions for businesses.

"How to Navigate Business Challenges: Lessons from Eric and Adam" Eric and Adam reflect on the hurdles they've faced in business, from managing cash flow to pivoting strategies, offering practical advice on overcoming obstacles.

"Managing Burnout and Finding Balance in Entrepreneurship" The hosts talk about the importance of work-life balance, sharing personal stories of managing burnout and how family time can fuel creativity and business ideas.

"Balancing Family and Business: Eric’s Return from Italy and Fresh Business Insights" Eric reflects on his time in Italy and discusses the importance of balancing family life with the challenges of entrepreneurship, emphasizing how personal experiences fuel professional growth.

"Investing in the Right Ideas: What Eric Learned from a Near Business Disaster" Eric shares a story of narrowly avoiding a business disaster, highlighting the importance of careful planning, feedback, and strategic decision-making.

#BusinessGrowth #Entrepreneurship #ScalingABusiness #TravelAndBusiness #BusinessInspiration #SimplifyForSuccess #CuttingCosts #AIInBusiness #EarlibirdAI #FindingBalance #AvoidingBurnout #BusinessLessons #BusinessStrategy #StreamliningOperations #TechInnovation #BusinessChallenges #InvestingInIdeas #EntrepreneurLife #GlobalBusiness

"How to Pitch a Product That Doesn't Exist and Win Major Retailers!" Learn the unconventional strategy Charlie used to secure deals with Coles and Woolworths before even producing a single product.

"The Secret to Getting into 2,500 Stores in 18 Months!" Charlie breaks down how Vitadrop went from zero to 2,500 stores and became a household name in under two years.

"Crowdfunding 101: How We Raised $850K with Zero Capital!" Find out how Charlie leveraged VentureCrowd to raise $850,000 without sacrificing control or complicating his cap table.

"Why American Express is a Startup’s Secret Weapon!" Charlie reveals how utilizing corporate credit strategies and trade terms saved his business during the early cash flow crunch.

"Why Retail First, Ecommerce Second Is the Winning Strategy!" Why Charlie took the road less traveled by choosing retail first and what it means for Vitadrop’s future.

"The Truth Behind Getting into Coles and Woolworths: What You Need to Know!" Charlie uncovers the real strategies behind convincing Australia’s biggest supermarkets to back a brand-new product.

"How to Build a Brand Out of Thin Air (And Secure Major Retail Deals!)" Learn how Charlie turned 3D renders into a $1.5M business

"Is Retail the Best Market for Your Startup? The Surprising Truth!" Why taking on retail giants can be a make-or-break move for new founders — and how Vitadrop made it work.

AI in Advertising: How Earlibird AI is Scaling Businesses Globally Chris Jeong shares how Earlibird AI’s advertising tools are helping businesses streamline their marketing, increase revenue, and scale efficiently across global markets.

Adam’s F1 Singapore 2024 Experience: What It Taught Him About Business and Branding Fresh from attending the Singapore F1, Adam discusses the impact of major events on global branding and how businesses like McLaren leverage these opportunities to boost their merchandise sales.

Simplifying AI for Business Success: How Earlibird AI is Leading the Way Simeon Cryer and Chris Jeong discuss the importance of simplification in AI tools for business growth and how their focus on user-friendly technology is giving companies a competitive edge.

Building a Remote Global Team: How Chris Jeong Manages a Distributed Workforce Chris explains how he successfully manages a remote team across multiple countries, ensuring productivity and teamwork through clear communication, automation, and global hiring strategies.

New Laws and Free Speech: The Real Impact on Australian Entrepreneurs The boys discuss the controversial new laws in Queensland and across Australia, examining how free speech restrictions could affect business owners, marketing strategies, and public discourse.

#AIInBusiness #BusinessGrowth #EarlibirdAI #AdvertisingWithAI #SingaporeF1 #GlobalExpansion #Entrepreneurship #MediaBuying #AIRevolution #BusinessAutomation #RemoteWorkforce #ScalingBusiness #BrandingAndMarketing