By taking a hard look at our business decisions, you'll see you have way more control over your sales than you think you do. Here are 3 ways to reframe "sales" being "low" and instead take more active control.

If you missed my IG Live (well firstly make sure you're following @teamapconsulting!) we made it into a podcast for you! Sure, sales is not everyone's forte. But how are some people so damn good at it?! I want to give you some secrets to sales that have nothing to do with a sales pitch and everything to do with a mental shift.

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Last year, Me Time dropped, and I wanted to share what I learned from building a product-based business from the ground up. After working in marketing for product-based brands for years, I thought the process would be a little more...seamless. This entire year has been a lot of work I have never experienced and the learning curve was steep, I hope these five things make it easier for you to start yours! Don't forget to check out my interview with TIFFANY CHAPLIN for even more on the product business from a backend perspective. 

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Today's episode is for the solopreneurs out there deciding how to allocate some cash to a team. Of course, there are some standard areas we tend to spend money in business: socials, assistant, copy, etc. But...let me open your eyes to some other options.

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Tiffany Chaplin is a client of Team AP Consulting and the founder of Good on Paper, a brand and web designing agency that caters to female influencers. Tiffany started out in advertising and worked with Merkley + Partners in New York City for almost 4 years. After deciding to build up her own business in the online space, Tiffany used her expertise in advertising to launch Good on Paper. In this episode, she discusses what being an influencer means, how to level up in the influencer space, and the value of having an identifiable brand that is entirely your own. She also shares what she did in her journey from solopreneur to full-blown agency!

0:58 — Tiffany's background

1:35 — To niche down or not to niche down

3:13 — Advertising principles in today's influencer space

6:27 — What makes someone an influencer

10:56 — Closing the gap from content creator to business owner

15:10 — Dealing with negativity in the online space + the work that goes into being an online influencer

19:00 — Owning your business rather than just renting it

29:20 — Leveling up from solopreneur to agency

33:57 — Rapid fire questions for Tiffany

Resources:

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At the beginning of my business, I grew so much from the free information that others were generous enough to give on their YouTube channels, podcasts, and webinars. I chose to pay it forward through my own free resources, because I strongly believe in the power of giving some things away for free. So today, I want to have a heart-to-heart with you on what has led to exponential growth in my business recently. These are 4 key things that have impacted my growth and that I think you should try out in your entrepreneurial journey.

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Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business.

Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here.

Get more from Ashli over on this side and leave your listener voicemails at the link below!