Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies

Quarterly Audits are my JAM. I love examining this info and breaking it down with my one-on-one clients. Quarterly audits give you priceless information on how your business is doing — from clients, to profits, to your team, projects, systems, and more. This is not a time to shame yourself or put yourself down if your business did not do as well as you would have liked. During audits, you actually need to give yourself grace so you can see your business through an objective lens. Even if you struggle looking at your numbers or analyzing your day-to-day business operations, my 6-step process for quarterly audits that will work for everyone.

00:42 — The Value of Quarterly Audits

Resources:

_____

Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

To the Powerhouse and Achiever archetype, this is the episode for you. (For Go-Getters and Enthusiasts, this will still be helpful but just further down the line)

At this point, you know what you and your business are all about. You know what you need to do, you have a team, you have your clients. You've got your pricing down, you've got your systems in place, and yet... you're still feeling burnout creeping around the corner. If you want to prevent burnout from stopping your momentum, the key is to integrate that burnout into your plan rather than pretending it won't happen. Today I walk you through what I did to keep Team AP Consulting going while honoring the fact that I needed to rest.

00:42 — How to Sustain Your Business

Resources:

_____

Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

There's a lot of mixed messaging on discovery calls. Should you have them? Should you be the one to do them? Are they even valuable to your business? To me, the answer is YES. I get content from discovery calls. I put a face to the name by personally interacting with potential clients. I even get feedback on what is or isn't working with my business strategy by seeing how a potentially new client is understanding my services. Nailing a discovery call can really be the difference between a successful business and a business that's just doing fine. So, if you want to know how I do discovery calls, be sure to listen to the end!

00:42 — Why + How I Do Discovery Calls

Resources:

_____

Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

Client loyalty is an essential part of having clients that continue to come back for your services. While we always want to expand our client base, the most expensive thing when running a business can actually be acquiring new clients. What we wanna make sure we also do is reach out to clients and customers who have already paid for our services, and make sure they want to come back for more. Retention can be the key to your success, if done ethically. Good retention can help build up that client loyalty, and can foster a relationship that keeps a client coming to your business for years to come.

00:42 — 8 Week Sales Challenge

Resources:

_____

Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

This is Part Two of the Client Acquisition vs. Client Conversion episode where we are diving into passive and active client acquisition. Many of you are out there trying to do it all, and it is just too much. I am here to tell you why I don't think it's right to market or sell on every single platform out there. There is immense power in focusing up and doing really well on your choice of select platforms. Spoilers: it's all about building trust!

1:21 — Passive Acquisition vs. Active Acquisition

Resources:

_____

Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

After solidifying the basics of sales and market research, we are tackling the difference between converting a client, acquiring a client, and retaining a client. This a 3-step proprietary method used by myself and Team AP to lock in a yes. If you're struggling with converting an interested party into a paying client, this 3-step method will completely change your game. Take ego out of sales and really assess which of these three areas you are struggling with. Figure out the problem that you can solve, what you can offer, and know that it all comes back to figuring out who has a leaky faucet.

00:42 — The Nitty Gritty of Sales

Resources:

_____

Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)