This is Part Two of the Client Acquisition vs. Client Conversion episode where we are diving into passive and active client acquisition. Many of you are out there trying to do it all, and it is just too much. I am here to tell you why I don't think it's right to market or sell on every single platform out there. There is immense power in focusing up and doing really well on your choice of select platforms. Spoilers: it's all about building trust!

1:21 — Passive Acquisition vs. Active Acquisition

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After solidifying the basics of sales and market research, we are tackling the difference between converting a client, acquiring a client, and retaining a client. This a 3-step proprietary method used by myself and Team AP to lock in a yes. If you're struggling with converting an interested party into a paying client, this 3-step method will completely change your game. Take ego out of sales and really assess which of these three areas you are struggling with. Figure out the problem that you can solve, what you can offer, and know that it all comes back to figuring out who has a leaky faucet.

00:42 — The Nitty Gritty of Sales

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One part of sales is connecting with clients and locking them into a sale. After all, we have to first find those interested parties and then convert them into paying clients to help improve our profits. However, one of most neglected parts of sales is market research. Good market research can completely change the game — allowing you to effectively pitch yourself to the people who need your services in a way that will make them listen to you. So... how do you start? I'm glad you asked! In this episode, I'm presenting you the 5 steps I would take today if I wanted to start collecting market research for my business.

00:42 — Why Market Research is Vital

03:02 — Turning the Ocean into a Pond

06:24 — Step #1

09:52 — Step #2

13:12 — Step #3

15:57 — Step #4

17:54 — Step #5

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If you've been needing a mindset reset, this is the episode for you. Being an entrepreneur isn't just about the logistical aspects of owning a business — it's also about taking care of ourselves as CEOs. At the end of the day, our businesses directly reflect how we feel about ourselves. We need to take care of our mental health and be mindful of how we approach our clients, our team, and ourselves. In the age of perfectionism, hustle culture, and rejection, it can be easy to let our mindset fall to the wayside.

Don't let it.

00:58 — Mindset

02:11 — Perfection + Rejection

05:25 — Do Not Live at Your Valleys or Peaks

07:15 — You Are What You Repeatedly Do

10:51 — Figuring Out The New

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There are SO many projects that my team and I have been creating for you coming soon. From our brand new resource shop to the masterclasses we are hosting, we have so much information ready for you to consume so that you can take your business to the next level. One of the key elements of that can be creating a course that you can easily sell to your customers. But, if you've been questioning the current state of digital education, I'm here to dispel the myths and give it to you straight.

00:43 — Projects in the Pipeline

01:08 — Masterclass on Creating Courses

02:59 — Are Courses Dead?

04:44 — Tip #1: Templates

05:48 — Tip #2: Modules

07:58 — Tip #3: Pricing

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The Shop is back with all new services and we've got tons of new podcast episodes coming. In the midst of all of our growth, Team AP Consulting has become the business that I always dreamed of having. There's validation in seeing all of my hard work pay off, even with the ups and downs of entrepreneurship. I know that many of you have asked me for advice on building your dream business, and I want to share the biggest pieces of advice that I feel were absolutely essential to getting me where I am today.

00:42 — The Current State of My Business

02:04 — What Success Looks Like to Me

03:43 — Batching Content + Social Media Tips

08:12 — Free is Key

12:12 — Acting Like The Business You Want to Become

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Who doesn't want to make an extra $10k this year?! This episode gives you my secrets (based on your archetype!) so you can earn some big bucks. This information is typically reserved for my 1:1 calls (priced at $500!) and it's all yours, for free.

Make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business plus get all the goodies just for you in today's episode!

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Get more from Ashli over on this side and leave your listener voicemails at the link below!