Sam Valentine — CEO of Fast Forward Productions and creator of the One Broke Actress platform — comes to the podcast to share her advice on getting started in the podcast world. Ever since our creation of our Hit Record Podcast Course, we both have received tons of questions about what we say to the podcast creators of tomorrow. Should you have a script? Is your setup really that important? What do you need to start out? We answer all of that and more. So if you have been thinking about starting your own podcast, this episode is for you.

00:42 — Sam and I's Background

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Whether you're a one-woman show or a full-on agency, cultivating a company culture that aligns with your morals and values is an essential part of running your business. You need to first find what matters to you and what you want to model for anyone you bring onto your team. What you show to the external world is a great way for people to see how your business is going. But how can you, the person, be integrated into all aspects of the business? I'm glad you asked.

00:42 — Why You Need to Create a Company Culture

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Lately, we've being having very high-level conversations about running your business properly. But while we're talking about hiring your team, raising your revenues, and planning your next launch, I don't want us to lose track of you. In fact, weaving your personality into your brand can be one of the most powerful ways to differentiate your business in the market and truly connect with your audience.

00:42 — Why Your Personality Matters

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I love a new year and a new fresh outlook. And for those of you who are CEO's and/or want to be one, let's get real about the things you want to spend your precious energy. Oh and let's also talk about what the difference is between a CEO and a freelancer, k? 

We're gonna talk about the skills and strategies needed to balance this and all the other responsibilities on your plate...can we simplify this, please?

Catch the free webinar here!

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Team AP offers free Trend Reports on noticeable trends in the business + entrepreneurial space during each quarter of the year. to kick off 2023, I'm sitting down with you to talk through our 2023 Trend Report for Q1. Whether you're a Freelander, Solopreneur, Small and Midsize Business (SMB), an Agency, etc., it is vital to be aware of what is happening in our space so we can best help our businesses thrive.

00:50 — The Evolution of Business

03:04 — Why You Should Be Aware of Business Trends

04:25 — Trend #1

15:54 — Trend #2

16:37 — Trend #3

22:08 —Trend #4

28:12 — Team AP's Trend Report 2023 Q1

Resources:

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I just got out of a VIP day with a client who was doing everything right — great product suite, great prices, great business plan. Yet they still weren't reaching their sales goals. All I could think was: "Why?" The answer? She was selling ALL of her services. If this is you, buckle up, because selling everything may end up with you selling nothing.

00:47 — Advice for When Sales Aren't There

03:08 — The Nucleus Product

06:38 — How Team AP Can Help

Resources:

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Okay, this episode was a fun one.

With my clients and with The Doers, we go through goals and break them down into a goal setting template on Google Sheets. That's just what works for us. What works for you may be completely different. What matters most is that when you go through your 2023 goals, you remember to break them down into specific, measurable steps. For me, I always break down my goals into 4 specific steps so that they go right along with my 4 quarters. In 2023, that's going to revolve around my new Zero Marketing public launch, product sales, focusing in on The Doers, and profit margins.

00:42 — Setting Goals for 2023

Resources:

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Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!)

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Get more from Ashli over on this side and leave your listener voicemails at the link below!