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Unfiltered Peds/Ortho: The Startup Numbers No One Shares
In this special listener-led episode of The KiDDs Biz Podcast, the tables are turned! Moderated by co-host Davin Bickford, longtime listeners Dr. Incia and her husband/business manager Talib guest-host to interview the ever-transparent Dr. Ashley about building a thriving dual-specialty pediatric–orthodontic practice.
Dr. Ashley gets candid about what really moves the needle in a “pedo-ortho” startup, including:
• How 51% of ortho starts now come from the pediatric side
• Smart staffing, associate compensation, and when to separate expenses
• Why community presence + social beats pricey ads
• PTA partnerships, grassroots tactics, and converting consults efficiently
Whether you’re launching, scaling, or refining systems, this conversation is packed with practical playbooks, lessons learned, and real numbers you can act on.
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
Keywords: orthodontics, pediatric dentistry, practice growth, family business, work-life balance, organic marketing, private practice, business strategy, patient care, dental practice management
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By WSB Production
5
44 ratings
In this special listener-led episode of The KiDDs Biz Podcast, the tables are turned! Moderated by co-host Davin Bickford, longtime listeners Dr. Incia and her husband/business manager Talib guest-host to interview the ever-transparent Dr. Ashley about building a thriving dual-specialty pediatric–orthodontic practice.
Dr. Ashley gets candid about what really moves the needle in a “pedo-ortho” startup, including:
• How 51% of ortho starts now come from the pediatric side
• Smart staffing, associate compensation, and when to separate expenses
• Why community presence + social beats pricey ads
• PTA partnerships, grassroots tactics, and converting consults efficiently
Whether you’re launching, scaling, or refining systems, this conversation is packed with practical playbooks, lessons learned, and real numbers you can act on.
Dr. Ashley TiKTok: https://www.tiktok.com/@socopdo
Dr. Ashley Instagram: https://www.instagram.com/socopdo/
WildSmiles Braces: https://www.wildsmilesbraces.com/doctors/
WildSmiles Instagram: https://www.instagram.com/wildsmilesbraces/
Keywords: orthodontics, pediatric dentistry, practice growth, family business, work-life balance, organic marketing, private practice, business strategy, patient care, dental practice management