Fitt Insider

Unilever Buys Grüns, Function Acquires GetLabs, Gym Memberships Climb


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April 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • Function acquires Getlabs to bring blood draws in-home, expanding beyond Quest partnership after acquiring Ezra to build integrated diagnostics stack
  • US gym membership hits record 81M in 2025 with 26.1% of Americans belonging to facilities, as no-show rates drop from 10% to 4.6%
  • Unilever acquires Grüns for $1.2B after brand scales to $300M revenue in four years shipping 10M daily greens gummies daily across 7K retail locations

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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Fitt InsiderBy Joe Vennare

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