Today we are talking SEO for blogging & SOPs (Standard Operating Procedures) for a smooth blog workflow w/ Dolly Delong, brand photographer & systems educator!

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Dolly DeLong is a branding photographer & systems and workflow educator based in Nashville, Tennessee who helps business owners create their own SOPs.

1. To optimize your website SEO, Dolly suggests: 

• Understanding what words your ideal clients use when searching on Google so you can show up with relevant content that answers their questions
•  Creating four different types of blog posts:  future focused, evergreen, trending topics & client features.

2. Dolly's favorite SEO tools and workflow assistants:

• Lightroom: for meta tags & descriptions to images with keywords about who it's for/serving plus where it was taken or business name.
• Showit (website builder) for WordPress.
• Yoast (SEO tool) for WordPress.
• Facebook pixel code (for tracking and retargeting).
• UberSuggest competitor keyword research tool.

3. Dolly has a free pop-up podcast that will be live at the end of January!

• Sign up for the Foundational Funnel Training private podcast series here!

>> Check out B's episode on Dolly's podcast here!

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