CFO Weekly

Unlocking Business Success: Essential Steps for Every Aspiring Entrepreneur with Danielle Hayden


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Starting a business can be an exhilarating journey, but it also comes with multiple financial responsibilities. For every aspiring business owner, there are key financial steps that lay the foundation for success, such as creating a budget and managing finances effectively, paying taxes correctly to avoid any legal repercussions, preparing for unexpected expenses or financial setbacks, and utilizing financial data to make informed decisions that can drive growth and sustainability. Today, we explore these key financial steps and provide actionable insights for beginning business owners to navigate the financial aspects of their entrepreneurial journey with Danielle Hayden.


Danielle is a reformed corporate CFO on a mission to help entrepreneurs understand their numbers to gain the confidence needed to create sustainable profits. After spending ten-plus years in the boardroom as a corporate finance officer, she is now in her sweet spot as the CEO of Kickstart Accounting, where she helps business owners with bookkeeping, financial analysis and education. Danielle is also the author of The Profit Planner book series and host of the Entrepreneur Money Stories Podcast.


In this episode, we discuss:

  • Separating personal and business finances
  • Building a strong money team
  • Using financial data to make informed business decisions
  • Preparing for financial setbacks
  • Leveraging bookkeeping for future success


Learn more about Danielle:

  • Danielle Hayden on LinkedIn
  • Kickstart Accounting Website
  • The Profit Planner Book Series
  • Entrepreneur Money Stories Podcast

Episode resources:

  • Personiv's Website
  • Personiv on LinkedIn
  • Personiv on Facebook
  • Personiv on Twitter

If you enjoyed this episode, then please either:

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Instructions on how to follow, rate, and review CFO-Weekly are here.Episode resources:
  • Personiv's Website
  • Personiv on LinkedIn
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If you enjoyed this episode, then please either:
  • Follow, rate, and review on Apple Podcasts
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Instructions on following, rating, and reviewing CFO Weekly are here.
Previous guests include: Tom McDermott, CFO at Career Certified, Claire Bramley, CFO at Teradata, Chris Miles, Founder of Money Ripples, Ranil DeSilva, CFO & COO at CARE, Jordan Grumet, Financial Independence Expert & Host of Earn & Invest & William Washington, Global CFO at Baker McKenzie

Check out some of our most recent episodes:
  • Driving Value Beyond Finance with Tom McDermott
  • Why CFOs Are the Chief Everything Officers with Claire Bramley
  • Why Traditional Financial Advice Fails and What To Do Instead with Chris Miles
  • NGO Finance Secrets: CARE’s $900M Strategy with Ranil DeSilva
  • What Lights You Up? with Jordan Grumet
  • Become a Lean Six Sigma Master Black Belt with William Washington

If you are interested in joining CFO Weekly as a guest, please complete this form: fame.so/cfo-guest

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CFO WeeklyBy Personiv

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